The marketing mix comprises the 4Ps – Product, Price, Promotion, and Place.[93][94] additional elements to the traditional 4Ps of marketing Process, Place, and Physical appearance making it 7Ps of marketing.[95]ActionThe third and final stage requires the firm to set a budget and management systems. These must be measurable touchpoints, such as the audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned, and earned media of the company.
[96] The Action and final stage of planning also requires the venezuela email list 2 million contact leads company to set in place measurable content creation e.g. oral, visual or written online media.[97]After confirming the digital marketing plan, a scheduled format of digital communications (e.g. Gantt Chart) should be encoded throughout the internal operations of the company. This ensures that all platforms used fall in line and complement each other for the succeeding stages of digital marketing strategy.
Understanding the marketOne way marketers can reach out to consumers and understand their thought process is through what is called an empathy map. An empathy map is a four-step process. The first step is through asking questions that the consumer would be thinking in their demographic. The second step is to describe the feelings that the consumer may be having. The third step is to think about what the consumer would say in their situation.