7 seductive Valentine’s Day marketing ideas
Posted: Wed Dec 18, 2024 5:51 am
“If what they say is, “Nothing is forever,” then what makes love the exception?”
– André Lauren Benjamin aka André 3000 of OutKast
Love is such a succinct term, yet it’s so broad as well. You can love another person, you can love your favorite food, you can love the weather, you can love bad movies, you can love that one song, you can love yourself, you can love, well, love.
Well, love (as they say in the UK), one thing you can count on is people spending money ahead of and on Valentine’s Day. And more people will be spending that money online, whether for gifts or experiences, food delivery, or anything else that fits the bill.
The data backs this up.
While 2021 and 2022 didn’t look so great, 2023 saw buy whatsapp number list an uptick in the amount people planned to spend on buying gifts!
After slower 2021 and 2022, 2023 saw a promising increase in Valentine's Day spending.
After slower 2021 and 2022, 2023 saw a promising increase in Valentine’s Day spending. Source: NRF
With things looking positive, it’s time to think about how you can make 2024 the year to increase your sales & win your customers’ hearts.
Think about the wide breadth of people in the target audience here, and you’ll see that no matter what your industry, there’s someone for you!
Maybe Valentine’s Day was invented by a greeting card company. Maybe Cupid is real. Maybe we all just like feeling a little love.
Here’s a snippet of the people who might willingly participate in this holiday…
Some archetypes celebrating Valentine’s Day (or even going anti-Valentine’s season):
Have a significant other? You’ll want to show appreciation, affection, love, even a small gesture for that someone special, because you don’t want them (or you) to feel left out.
Just started a relationship? You want them to know you’re excited about this new beginning, and its potential.
Single? Sometimes treating yourself (Treat yo’self) is the way to go, and it’s nice to have an excuse to pick up a little something as a pick-me-up. A single person could even turn it into a group occasion by encouraging people to take part in your offer, too.
Not into Valentine’s Day? Come out with your group and share buy whatsapp number list an experience together with a great discount, holiday or not! Have a beer here, share a pizza, etc.
Recent heartbreak? Then it’s time to get on and get over it, and what better way then with new gear, new clothes, a new car even!
Single, but with your eyes on someone? This is that moment to buy them something that will let them know your true feelings.
A chart showing data about valentines day plans for men and women.
It’s a money maker. You don’t need to have romantic products to still offer relatable content during the Valentine’s Day season, so shake to it and make any number of Valentine’s Day campaigns a reality.
You can use our full complement of tools to get it done, too: Targeted emails, popups, social media ads, retargeting campaigns,
You have the perfect Valentine’s Day gift for the people, now you just need them to think of you and relate your brand with Valentine’s Day.
Your approach can suit your products and offers to just the right people, you just gotta let a little love in.
– André Lauren Benjamin aka André 3000 of OutKast
Love is such a succinct term, yet it’s so broad as well. You can love another person, you can love your favorite food, you can love the weather, you can love bad movies, you can love that one song, you can love yourself, you can love, well, love.
Well, love (as they say in the UK), one thing you can count on is people spending money ahead of and on Valentine’s Day. And more people will be spending that money online, whether for gifts or experiences, food delivery, or anything else that fits the bill.
The data backs this up.
While 2021 and 2022 didn’t look so great, 2023 saw buy whatsapp number list an uptick in the amount people planned to spend on buying gifts!
After slower 2021 and 2022, 2023 saw a promising increase in Valentine's Day spending.
After slower 2021 and 2022, 2023 saw a promising increase in Valentine’s Day spending. Source: NRF
With things looking positive, it’s time to think about how you can make 2024 the year to increase your sales & win your customers’ hearts.
Think about the wide breadth of people in the target audience here, and you’ll see that no matter what your industry, there’s someone for you!
Maybe Valentine’s Day was invented by a greeting card company. Maybe Cupid is real. Maybe we all just like feeling a little love.
Here’s a snippet of the people who might willingly participate in this holiday…
Some archetypes celebrating Valentine’s Day (or even going anti-Valentine’s season):
Have a significant other? You’ll want to show appreciation, affection, love, even a small gesture for that someone special, because you don’t want them (or you) to feel left out.
Just started a relationship? You want them to know you’re excited about this new beginning, and its potential.
Single? Sometimes treating yourself (Treat yo’self) is the way to go, and it’s nice to have an excuse to pick up a little something as a pick-me-up. A single person could even turn it into a group occasion by encouraging people to take part in your offer, too.
Not into Valentine’s Day? Come out with your group and share buy whatsapp number list an experience together with a great discount, holiday or not! Have a beer here, share a pizza, etc.
Recent heartbreak? Then it’s time to get on and get over it, and what better way then with new gear, new clothes, a new car even!
Single, but with your eyes on someone? This is that moment to buy them something that will let them know your true feelings.
A chart showing data about valentines day plans for men and women.
It’s a money maker. You don’t need to have romantic products to still offer relatable content during the Valentine’s Day season, so shake to it and make any number of Valentine’s Day campaigns a reality.
You can use our full complement of tools to get it done, too: Targeted emails, popups, social media ads, retargeting campaigns,
You have the perfect Valentine’s Day gift for the people, now you just need them to think of you and relate your brand with Valentine’s Day.
Your approach can suit your products and offers to just the right people, you just gotta let a little love in.