If you don't use a sales funnel in your company, start now!
Posted: Tue Dec 03, 2024 10:33 am
The sales funnel is a term used to identify all stages of your customer's purchase. In other words, knowing who makes the purchase decision, whether in the company or at your customer's home. Who influences these decision makers to buy or when they prefer to buy. This is extremely important information when we are talking about sales. How do we know if our product will be purchased if we do not care about the customers' real needs?
To organize information about your audience and find the ideal persona, you need to understand the concept of the sales funnel. The buyer's journey is a set of steps and triggers that support finding the best path to sales.
Sales Funnel Journeys
Top of the funnel: awareness
At this stage, the customer has not yet purchased anything from you, but they already know that they need a product or service to solve their problem. It's time to show your future customer that your company can help them.
In other words, here your company can have content to attract this person's attention, with topics relevant to the problem they want to solve and possible solutions.
Middle of the funnel: looking for the solution
Your persona has discovered ways to solve their problem, thanks to the content you have offered through your blog, e-books or infographics. This step is important for you to classify the persona and understand what they are looking for.
The research the client does will be important for your next step. Let them feel at ease, but never lose sight of them. At this stage, it is also important to show that not investing singapore business fax list in a solution can cause delays and losses for the client. Take advantage and show the best solutions for the problem faced.
Bottom of the funnel: closing the purchase
This is the stage where your customer will be ready to be convinced that your product or service is what they need. Convincing and persuasion are the two most important actions at this point. Make comparisons with your competitors and show the cost-benefit of investing in a product from your brand.
A sales funnel has four basic steps:
Visitors
This is the first stage of the funnel, meaning that here you can find all kinds of curious people and customers who often don't want what you have to offer. But how do you separate the wheat from the chaff? With content that delves deeper into topics related to your company. As we saw in the top of the funnel journey, content is what will persuade visitors to continue contacting your brand.
But how do people find you? There are several ways to do this, especially within the traffic sources in Digital Marketing, such as sponsored media, organic search and social networks, to name just a few of the most common examples. At this stage, it is important to retain some contact information from this visitor, so that you can keep in touch with them after they leave your website or blog.
Leads
Visitors become Leads and it is time to establish a relationship with these contacts. Our goal at this point is to mature the lead so that they arrive ready for the next steps and understanding your product or service.
We will nurture our leads with relevant content and information. In addition, we will separate them into categories and similar profiles so that the content sent is increasingly relevant to them. This stage is related to the middle of the funnel journey, where the persona is looking for solutions.
Opportunities
Here, the marketing team that has been following this lead step by step can tell the sales team that there is a mature lead to be approached. In other words, they already know who the company is and what it has to offer.
Clients
When you make the first sale to a lead that has become an opportunity, they become a customer. This is a sign that everything you have done so far has worked. After the sale, your team needs to retain this customer and make them loyal to your brand and buy other products or recommend them to others.
The sales funnel is far from being just journeys and steps for your persona to go through; it is a strategy that requires experience and determination to make adjustments throughout the process. And as you have seen, the sales funnel can bring greater results to your company. Talk to a Toulouse specialist and find out how to include it in your marketing and sales strategy.
To organize information about your audience and find the ideal persona, you need to understand the concept of the sales funnel. The buyer's journey is a set of steps and triggers that support finding the best path to sales.
Sales Funnel Journeys
Top of the funnel: awareness
At this stage, the customer has not yet purchased anything from you, but they already know that they need a product or service to solve their problem. It's time to show your future customer that your company can help them.
In other words, here your company can have content to attract this person's attention, with topics relevant to the problem they want to solve and possible solutions.
Middle of the funnel: looking for the solution
Your persona has discovered ways to solve their problem, thanks to the content you have offered through your blog, e-books or infographics. This step is important for you to classify the persona and understand what they are looking for.
The research the client does will be important for your next step. Let them feel at ease, but never lose sight of them. At this stage, it is also important to show that not investing singapore business fax list in a solution can cause delays and losses for the client. Take advantage and show the best solutions for the problem faced.
Bottom of the funnel: closing the purchase
This is the stage where your customer will be ready to be convinced that your product or service is what they need. Convincing and persuasion are the two most important actions at this point. Make comparisons with your competitors and show the cost-benefit of investing in a product from your brand.
A sales funnel has four basic steps:
Visitors
This is the first stage of the funnel, meaning that here you can find all kinds of curious people and customers who often don't want what you have to offer. But how do you separate the wheat from the chaff? With content that delves deeper into topics related to your company. As we saw in the top of the funnel journey, content is what will persuade visitors to continue contacting your brand.
But how do people find you? There are several ways to do this, especially within the traffic sources in Digital Marketing, such as sponsored media, organic search and social networks, to name just a few of the most common examples. At this stage, it is important to retain some contact information from this visitor, so that you can keep in touch with them after they leave your website or blog.
Leads
Visitors become Leads and it is time to establish a relationship with these contacts. Our goal at this point is to mature the lead so that they arrive ready for the next steps and understanding your product or service.
We will nurture our leads with relevant content and information. In addition, we will separate them into categories and similar profiles so that the content sent is increasingly relevant to them. This stage is related to the middle of the funnel journey, where the persona is looking for solutions.
Opportunities
Here, the marketing team that has been following this lead step by step can tell the sales team that there is a mature lead to be approached. In other words, they already know who the company is and what it has to offer.
Clients
When you make the first sale to a lead that has become an opportunity, they become a customer. This is a sign that everything you have done so far has worked. After the sale, your team needs to retain this customer and make them loyal to your brand and buy other products or recommend them to others.
The sales funnel is far from being just journeys and steps for your persona to go through; it is a strategy that requires experience and determination to make adjustments throughout the process. And as you have seen, the sales funnel can bring greater results to your company. Talk to a Toulouse specialist and find out how to include it in your marketing and sales strategy.