Field Marketing: How does this marketing strategy work?
Posted: Wed Dec 18, 2024 5:25 am
Field Marketing is a marketing strategy in which, without intermediaries, you will ensure that your potential customers end up convinced that your brand is the best option to meet their needs or desires.
It is no secret that the way of selling has changed over the years. Before, it was enough to have eye-catching display cases to captivate consumers; the product was what was of interest.
Nowadays, this is no longer the case. If you want to be successful in selling your products or services, the trend is for the consumer to become the protagonist of your campaign . This is why Field Marketing is the option we recommend for developing your campaigns.
Without further ado, in this article we are going to explain kyrgyzstan email list 36839 contact leads everything related to this wonderful strategy, how it has revolutionized the world of marketing, and what advantages it offers you. In addition, we will show you some examples where you can better understand how it is used.
Keep reading and learn everything related to this topic, go ahead!
What is Field Marketing?
Field Marketing is a marketing strategy that eliminates any type of intermediaries with consumers, in order to develop a direct interaction with them and get them to go from being public to being clients.
Its main objective is for the consumer to have direct interaction with your brand . To the extent that they participate in the marketing strategy they are in contact with, and understand everything related to your brand, they will probably end up being a customer.
Previously, the consumer was a passive entity, who was limited to observing and based on that, made the decision of whether the brand was the right one to solve their problem.
With Field Marketing, we aim to make consumers stop being passive and become the protagonist of your campaigns.
Types of Field Marketing
There are several types of Field Marketing, but before I show them to you, it is important for you to know that the type of strategy you use will depend on what product or service you offer and your buyer persona . From there, you will select the type of strategy that best suits your project.
So, their types are:
Samples
They are generally stands where promotions and product demonstrations are carried out.
They aim to:
Breaking the barrier between the consumer and your product;
capture the attention of potential customers;
provide all the information that consumers require;
liven up the point of sale.
Demonstrations
This technique aims to allow the consumer to have direct contact with your product. It is generally used for electronic equipment.
Street Shows
They are based on street marketing techniques , and these are nothing more than creative activities that are carried out on the street and/or in public places in order to have direct contact with your target audience.
It is no secret that the way of selling has changed over the years. Before, it was enough to have eye-catching display cases to captivate consumers; the product was what was of interest.
Nowadays, this is no longer the case. If you want to be successful in selling your products or services, the trend is for the consumer to become the protagonist of your campaign . This is why Field Marketing is the option we recommend for developing your campaigns.
Without further ado, in this article we are going to explain kyrgyzstan email list 36839 contact leads everything related to this wonderful strategy, how it has revolutionized the world of marketing, and what advantages it offers you. In addition, we will show you some examples where you can better understand how it is used.
Keep reading and learn everything related to this topic, go ahead!
What is Field Marketing?
Field Marketing is a marketing strategy that eliminates any type of intermediaries with consumers, in order to develop a direct interaction with them and get them to go from being public to being clients.
Its main objective is for the consumer to have direct interaction with your brand . To the extent that they participate in the marketing strategy they are in contact with, and understand everything related to your brand, they will probably end up being a customer.
Previously, the consumer was a passive entity, who was limited to observing and based on that, made the decision of whether the brand was the right one to solve their problem.
With Field Marketing, we aim to make consumers stop being passive and become the protagonist of your campaigns.
Types of Field Marketing
There are several types of Field Marketing, but before I show them to you, it is important for you to know that the type of strategy you use will depend on what product or service you offer and your buyer persona . From there, you will select the type of strategy that best suits your project.
So, their types are:
Samples
They are generally stands where promotions and product demonstrations are carried out.
They aim to:
Breaking the barrier between the consumer and your product;
capture the attention of potential customers;
provide all the information that consumers require;
liven up the point of sale.
Demonstrations
This technique aims to allow the consumer to have direct contact with your product. It is generally used for electronic equipment.
Street Shows
They are based on street marketing techniques , and these are nothing more than creative activities that are carried out on the street and/or in public places in order to have direct contact with your target audience.