How to calculate the ROI of your digital marketing actions for fashion brands
Posted: Wed Dec 18, 2024 5:21 am
Online marketing study Tools Influencers
There are currently thousands of metrics that give us the possibility of quantifying the number of clicks, rts, likes, impressions that a post gets. But… How do we measure if the investment in the fashion campaign has been successful? At Súmate, we analyze it thanks to the following ratio…
ROI or Return on Investment is an economic ratio used in the business world, which has the ability to analyze the profitability provided by carrying out a series of actions .
This ratio can be applied to any business, financial, economic, marketing field…
ROI = (profit obtained – investment) / investment
The ratio will give us a percentage, the interpretation of this is simple, the higher it is, the greater the profit we have achieved with the investment. The percentage reflects the bulk sms russia performance of each invested currency.
If the percentage turns out to be negative, the marketing strategy is reporting losses, which is why it would have to be modified, because the company would be losing money.
Return on Investment for Marketing
The ROI directed at the Marketing strategy shows us the results of the advertising campaigns, that is, the relationship created between the investment allocated to advertising and how many sales are obtained thanks to it.
Thanks to this information we can carry out a study of what content is generating positive results, the use of influencers, the blog…
It is such a general ratio that it can be used in many types of marketing actions:
Twitter Ads (advertising campaigns)
Google Ads (advertising campaigns)
Facebook Ads (ads)
ROI is a determining factor in determining whether, in business recession cycles, the choice to cut the marketing budget is a bad idea, given that marketing is one of the company's tools that generates the most revenue. This can be verified and justified by calculating this ratio.
The ROI of the marketing area,
And how do I calculate it?
To calculate ROI in the world of marketing, we do not do it in a general way, but rather, we do it by differentiating each of the actions, thus analyzing which ones are more profitable.
Knowing which marketing actions are most profitable for our projects is an important piece of information, since thanks to these projects we can stand out in the fashion sector and its competition, which is increasing every day, thus choosing the projects that bring us closer to our advertising objectives and checking the effect that our campaigns have on the public.
There are currently thousands of metrics that give us the possibility of quantifying the number of clicks, rts, likes, impressions that a post gets. But… How do we measure if the investment in the fashion campaign has been successful? At Súmate, we analyze it thanks to the following ratio…
ROI or Return on Investment is an economic ratio used in the business world, which has the ability to analyze the profitability provided by carrying out a series of actions .
This ratio can be applied to any business, financial, economic, marketing field…
ROI = (profit obtained – investment) / investment
The ratio will give us a percentage, the interpretation of this is simple, the higher it is, the greater the profit we have achieved with the investment. The percentage reflects the bulk sms russia performance of each invested currency.
If the percentage turns out to be negative, the marketing strategy is reporting losses, which is why it would have to be modified, because the company would be losing money.
Return on Investment for Marketing
The ROI directed at the Marketing strategy shows us the results of the advertising campaigns, that is, the relationship created between the investment allocated to advertising and how many sales are obtained thanks to it.
Thanks to this information we can carry out a study of what content is generating positive results, the use of influencers, the blog…
It is such a general ratio that it can be used in many types of marketing actions:
Twitter Ads (advertising campaigns)
Google Ads (advertising campaigns)
Facebook Ads (ads)
ROI is a determining factor in determining whether, in business recession cycles, the choice to cut the marketing budget is a bad idea, given that marketing is one of the company's tools that generates the most revenue. This can be verified and justified by calculating this ratio.
The ROI of the marketing area,
And how do I calculate it?
To calculate ROI in the world of marketing, we do not do it in a general way, but rather, we do it by differentiating each of the actions, thus analyzing which ones are more profitable.
Knowing which marketing actions are most profitable for our projects is an important piece of information, since thanks to these projects we can stand out in the fashion sector and its competition, which is increasing every day, thus choosing the projects that bring us closer to our advertising objectives and checking the effect that our campaigns have on the public.