Google Ads advertisers have a lot of flexibility over the text of their ads, while AdSense publishers cannot alter the text of the ads that appear on their site. However, AdSense publishers can control the type of ad formats that appear on their pages (e.g. text, image, video, link, flash, AdSense for search), the size of the ads, and the colors of the ads.
Google Ads advertisers on the Google Display Network have more ad format options than those on Google and the Google Search Network. These options include font, template, and logo choice.
Ad limit per page
On each of their pages, AdSense publishers can only place three content ads, three link ads, and two search boxes (which, when used, deliver targeted text-based ads). Meanwhile, Google Ads advertisers can oman email list only receive one of their ads at a time across Google, the Google Search Network, and the Google Display Network.
Click options
If you advertise on the Google Display Network, you can choose a cost-per-click, cost-per-conversion, target ROAS, or cost-per-impression pricing model. However, if you're a publisher on the Google Display Network, you can't decide whether the ads that appear on your site have a cost-per-click or cost-per-impression payment model.
Payment expectations
Google Ads advertisers can have a general idea of how much they will spend by setting maximum bid amounts for their keyword phrases. But AdSense publishers earn what they earn. More specifically, they do not control the cost-per-click or cost-per-impression values of their ads. Still, they can aim to earn more revenue by creating websites dedicated to a competitive industry and increasing traffic to their sites.
