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Google Has Three Tools to Help You with Rich Snippets

Posted: Wed Dec 18, 2024 5:18 am
Make sure you’re using the appropriate type of structured data markup for your content type. Google displays different Rich Snippet formats depending on your page content. Google’s Structured Data Testing Tool will show you if you’re using the right code for your page and give you tips and hints on how to deploy it for better effect.

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Structured Data Report: Google Search Console kenya phone number library provides a structured data report that identifies the structured data found on your site. This report helps you check which types of structured data have errors, drill down into specific errors such as missing fields or missing best or worst rankings, and provides recommendations to fix the markup on your site by clicking on them to get more information and details. It also verifies that the updated markup is correct.

Data Highlighter: As an alternative to applying markup, the Data Highlighter tool helps Google understand the structured data on your site by allowing you to label data fields by highlighting them with your mouse. Google then learns more about your site and can better present it in the SERPs through Rich Snippets.

Structured Data Testing Tool: Google's Structured Data Testing Tool helps webmasters develop, test, and modify structured markup. You can use the FETCH URL function to test the structured data markup found at a specific URL, or the CODE SNIPPET function to test the markup code you've developed to see if it goes together. From there, you can modify the code as needed to fix any issues.

As you can see throughout the article, there are many benefits to getting a Rich or Featured Snippet placement in Google. Use the tips above to position your web page for a higher chance of being one of these search results.

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After this period of monitoring and evaluating your content, Google may be presenting your Rich Snippets in searches. They may disappear one day and reappear the next – this is Google’s cycle of properly reviewing the results and ensuring it displays the most relevant content possible. This is not a glitch and therefore you should not continue to adjust or mark up your page further – this will only cause Google to restart the crawling process and delay your Rich Snippet visibility. As a best practice, wait at least a month (ideally two) before going back to the drawing board.