11 Tips to Create a Photographer About Me Page (With Examples)
Posted: Wed Dec 18, 2024 5:14 am
As a freelance photographer, it can be hard to differentiate yourself from the thousands of other businesses out there.
Sure, you have an impressive photography portfolio, but that’s not always enough to seal the deal. In fact, 38% of freelancers said getting new clients was their biggest challenge.
Happily, you do have one thing that no one else has. One buy Phone Number List thing that truly makes you stand out from the crowd. You!
The About Me page on your photography website shows prospective customers who you are, why you love your work, and the process you follow to create real value for them.
People don’t buy from businesses they don’t trust. So your About Me page is the perfect opportunity to build a connection with potential photography clients and show them a little more about the person behind the portfolio.
In this article, we’ll cover 11 best practice tips for building the perfect About Me page and share examples of some amazing photographer About Me pages you can take inspiration from.
Did you know? With GetResponse’s Website Builder you can make a website for your photography business in moments. It comes packed with a variety of ready-made templates, intuitive UI, and uses artificial intelligence to help you build a website from scratch, automatically. Watch the video below to learn how easy website building can be and start setting up your own photography site today.
CREATE YOUR PHOTOGRAPHY WEBSITE
11 essential strategies to build the perfect About Me page
Don’t worry if you’re wondering how to get started on your About Me page or what you should include.
We’ve got 11 expert tips to create your perfect page, plus examples of About Me pages from other freelancer photography websites and how they made it work for them and their business.
1. Lead with a picture — preferably one showing you at work or holding a camera
Customers want to feel connected to the person behind the service.
Your About Me page allows you to share things about yourself that help potential customers understand more about who you are, the service you offer, and why they should choose you.
And images help us convey information much more efficiently than just text. After all, the saying, “A picture speaks a thousand words,” is well-known for a reason.
But, not any old image will do. Eye-tracking studies show that users pay attention to photos of real people rather than generic images, which they ignore.
So placing a photo of yourself immediately potential clients land on your page builds connection, allowing them to put a face to a name.
And a photo that shows you at work or holding a camera cements the vision they’re forming in their head about you as a photography professional.
Caroline Madsen Photographer About Me Page.
Caroline Madsen does this perfectly on her personal photography website. Her About Me page shows three photos of her at work, taken in natural light, which ties into her preferred way of working.
This gives website visitors a real feel for what it might be like to work with Caroline on a shoot.
2. Use a headline that shows your uniqueness
If you want to stand out from the crowd, you need to showcase what makes you special.
Whether that’s your photography niche, where you’re based, or the unique benefit of working with you, make sure to place that information front and center.
Over 50% of new businesses fail within their first 5 years. And a top reason for this failure is not differentiating themselves from the competition effectively enough.
So, as a small business owner, you need to show you’re offering something your competition isn’t.
Mike Kelley, an LA-based photographer, uses his About Me page to make it clear to potential photography clients what his niche is in his very first paragraph.
Sure, you have an impressive photography portfolio, but that’s not always enough to seal the deal. In fact, 38% of freelancers said getting new clients was their biggest challenge.
Happily, you do have one thing that no one else has. One buy Phone Number List thing that truly makes you stand out from the crowd. You!
The About Me page on your photography website shows prospective customers who you are, why you love your work, and the process you follow to create real value for them.
People don’t buy from businesses they don’t trust. So your About Me page is the perfect opportunity to build a connection with potential photography clients and show them a little more about the person behind the portfolio.
In this article, we’ll cover 11 best practice tips for building the perfect About Me page and share examples of some amazing photographer About Me pages you can take inspiration from.
Did you know? With GetResponse’s Website Builder you can make a website for your photography business in moments. It comes packed with a variety of ready-made templates, intuitive UI, and uses artificial intelligence to help you build a website from scratch, automatically. Watch the video below to learn how easy website building can be and start setting up your own photography site today.
CREATE YOUR PHOTOGRAPHY WEBSITE
11 essential strategies to build the perfect About Me page
Don’t worry if you’re wondering how to get started on your About Me page or what you should include.
We’ve got 11 expert tips to create your perfect page, plus examples of About Me pages from other freelancer photography websites and how they made it work for them and their business.
1. Lead with a picture — preferably one showing you at work or holding a camera
Customers want to feel connected to the person behind the service.
Your About Me page allows you to share things about yourself that help potential customers understand more about who you are, the service you offer, and why they should choose you.
And images help us convey information much more efficiently than just text. After all, the saying, “A picture speaks a thousand words,” is well-known for a reason.
But, not any old image will do. Eye-tracking studies show that users pay attention to photos of real people rather than generic images, which they ignore.
So placing a photo of yourself immediately potential clients land on your page builds connection, allowing them to put a face to a name.
And a photo that shows you at work or holding a camera cements the vision they’re forming in their head about you as a photography professional.
Caroline Madsen Photographer About Me Page.
Caroline Madsen does this perfectly on her personal photography website. Her About Me page shows three photos of her at work, taken in natural light, which ties into her preferred way of working.
This gives website visitors a real feel for what it might be like to work with Caroline on a shoot.
2. Use a headline that shows your uniqueness
If you want to stand out from the crowd, you need to showcase what makes you special.
Whether that’s your photography niche, where you’re based, or the unique benefit of working with you, make sure to place that information front and center.
Over 50% of new businesses fail within their first 5 years. And a top reason for this failure is not differentiating themselves from the competition effectively enough.
So, as a small business owner, you need to show you’re offering something your competition isn’t.
Mike Kelley, an LA-based photographer, uses his About Me page to make it clear to potential photography clients what his niche is in his very first paragraph.