Online gaming, a world of development for marketing

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asimd17
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Joined: Wed Dec 18, 2024 3:13 am

Online gaming, a world of development for marketing

Post by asimd17 »

How many hours do we spend in front of the computer every day? Many people think that's too many, but the truth is that brands know this and try to make the most of their online presence.

New digital marketing tools have helped a lot in segmenting the target audience to whom messages are directed. So much so that communication is practically done on demand, human to rich people data human, forgetting about such general messages that left out the personalization of services and products or, why not, online gaming, starting with poker, bingo or roulette .


The natural step, after the automation of almost all processes, was to return to direct contact. That a person appears behind a telephone, that a social network provides direct one-on-one assistance.

Returning to managing communication by directing it directly to feelings has been a success in advertising and slogans, but there are trends that are also here to stay and that have an unprecedented impact and virality. This is gamification.

Beyond being a resource for companies and encouraging collaboration between departments and levels of the corporation itself, it is also a way of including the public and the recipients of messages in active dynamics. If there is something that attracts attention on social networks, it is, in many cases, when a company launches into “playing” with its audience.

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Creating a community that is willing to play with the brand and also contribute ideas is vital to always be in constant change, something that is required today more than ever.

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Being able to generate an information flow with the audience of a product or service has not only helped to create new nuances in product developments but also serves to test the reactions of those who will end up being its users.
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