Media audience managers have been reluctant to show
Posted: Wed Dec 18, 2024 5:04 am
the industry the data and share their Google Discover traffic percentages because it’s one of those secrets every business wants to keep. But as I promised at the beginning, this post is not just another guide, so I’ll give you the data to understand the relevance of Discover for publishers. I consulted the teams behind two tools that measure news consumption in real time and allow filtering through Google Discover: Marfeel and Chartbeat. They are must-have tools for any SEO team in a newsroom because Google Analytics 4 only gives a rough idea of where traffic has been in the past 30 minutes, which is not enough for a newsroom that has to make decisions in seconds when breaking news breaks.
Marfeel is a measurement tool that was the first to track and understand algeria whatsapp number data traffic coming from Discover. After considering over 3,000 different publishers around the world, the team shared their findings: Discover currently accounts for 20% to 25% of all traffic, making it the second largest traffic source worldwide. It’s worth mentioning that according to their data, Google Search accounts for 32% to 35% of media traffic, making it the top channel. However, this is still an average number, which, while never publicly confirmed, has been shared by industry professionals. Another measurement tool, Chartbeat, has been able to monitor Discover traffic as of March 2023.
According to an internal study they shared with me, based on more than 4,500 different publishers around the world, Discover also accounts for a very significant percentage. Chartbeat shares data on Discover percentages by country to understand the relevance of this channel for publishers in each region. As you can see in the image below, there are two clear patterns that outline the prominence of Google Discover traffic: Spanish-speaking countries and European countries: Chartbeat Chartbeat data showing the top 30 countries with the most Google Discover traffic Source: Chartbeat (September 2023) In my experience, and after talking to some SEO colleagues from different media news organizations, I can share that in some cases these data are even more extreme, with Discover traffic peaks sometimes reaching 70% or 80%.
Marfeel is a measurement tool that was the first to track and understand algeria whatsapp number data traffic coming from Discover. After considering over 3,000 different publishers around the world, the team shared their findings: Discover currently accounts for 20% to 25% of all traffic, making it the second largest traffic source worldwide. It’s worth mentioning that according to their data, Google Search accounts for 32% to 35% of media traffic, making it the top channel. However, this is still an average number, which, while never publicly confirmed, has been shared by industry professionals. Another measurement tool, Chartbeat, has been able to monitor Discover traffic as of March 2023.
According to an internal study they shared with me, based on more than 4,500 different publishers around the world, Discover also accounts for a very significant percentage. Chartbeat shares data on Discover percentages by country to understand the relevance of this channel for publishers in each region. As you can see in the image below, there are two clear patterns that outline the prominence of Google Discover traffic: Spanish-speaking countries and European countries: Chartbeat Chartbeat data showing the top 30 countries with the most Google Discover traffic Source: Chartbeat (September 2023) In my experience, and after talking to some SEO colleagues from different media news organizations, I can share that in some cases these data are even more extreme, with Discover traffic peaks sometimes reaching 70% or 80%.