Mercedes Benz
Posted: Wed Dec 18, 2024 5:02 am
The fashion brand’s UK account has thus doubled to 2 million followers in the past year. Additionally, Vogue’s Instagram account had nearly 850,000 video views during the month of February, thanks in large part to how it has improved its Instagram Stories.
Mercedes-Benz Cars UK collaborated with Facebook Creative Shop and created an IG Stories campaign resulting in 2.6M reach, 9 point lift in ad recall.
When it comes to marketing, Mercedes-Benz is all about creativity – cars that are just like their vehicles: smart, forward-thinking and meticulously designed. So when it came time to launch the new GLA compact mortgage brokers email list SUV, Mercedes-Benz looked to do something suitably bold: create a first-of-its-kind advertising campaign using Facebook and Instagram together.
The results show that advertising on both platforms can outperform a campaign on Facebook or Instagram alone, especially when branded and direct response advertising are combined:
People who saw only branded ads on Instagram and Facebook (and did not receive any advertising when clicking through to the website) generated 54% more clicks. When Facebook direct response ads were added to the campaign, Mercedes-Benz saw a 580% increase in site visits.
Source: facebook.com
Lego
Lego uses Canvas Ads on IG Stories to increase awareness and sales. This resulted in 58% lower cost per click, 45% lower CPM.
To drive awareness and engagement with its latest game, LEGO created engaging Canvas ads on Instagram Stories. Featuring a robotic character made from LEGO BOOST named Vernie, the ads showed audiences that they could create and program their own robot.
LEGO is committed to supporting children’s development through learning and creative play, so everything it produces – from bricks to ads – should offer value and inspiration. Its Canvas ads on Stories supported this goal by using a combination of full-screen images, video, and calls to action to showcase one of its most complicated models in an accessible and highly engaging way.
IBM
IBM has used Instagram Stories geotargeting to its advantage in the past by creating special filters for its industry events. Its stories have garnered around 246K unique viewers with an average completion rate of 46%.
If you want to be successful with your Instagram Stories, make sure you tell a story that resonates with your audience. Incorporating polls and links into your stories is a sure way to increase engagement on this social network.
Plus, if you engage your audience through different calls to action, you can also measure your followers' engagement with other metrics than just impressions.
For most brands facing increasing pressure to determine social media ROI, additional metrics, such as Instagram traffic, are essential.
Mercedes-Benz Cars UK collaborated with Facebook Creative Shop and created an IG Stories campaign resulting in 2.6M reach, 9 point lift in ad recall.
When it comes to marketing, Mercedes-Benz is all about creativity – cars that are just like their vehicles: smart, forward-thinking and meticulously designed. So when it came time to launch the new GLA compact mortgage brokers email list SUV, Mercedes-Benz looked to do something suitably bold: create a first-of-its-kind advertising campaign using Facebook and Instagram together.
The results show that advertising on both platforms can outperform a campaign on Facebook or Instagram alone, especially when branded and direct response advertising are combined:
People who saw only branded ads on Instagram and Facebook (and did not receive any advertising when clicking through to the website) generated 54% more clicks. When Facebook direct response ads were added to the campaign, Mercedes-Benz saw a 580% increase in site visits.
Source: facebook.com
Lego
Lego uses Canvas Ads on IG Stories to increase awareness and sales. This resulted in 58% lower cost per click, 45% lower CPM.
To drive awareness and engagement with its latest game, LEGO created engaging Canvas ads on Instagram Stories. Featuring a robotic character made from LEGO BOOST named Vernie, the ads showed audiences that they could create and program their own robot.
LEGO is committed to supporting children’s development through learning and creative play, so everything it produces – from bricks to ads – should offer value and inspiration. Its Canvas ads on Stories supported this goal by using a combination of full-screen images, video, and calls to action to showcase one of its most complicated models in an accessible and highly engaging way.
IBM
IBM has used Instagram Stories geotargeting to its advantage in the past by creating special filters for its industry events. Its stories have garnered around 246K unique viewers with an average completion rate of 46%.
If you want to be successful with your Instagram Stories, make sure you tell a story that resonates with your audience. Incorporating polls and links into your stories is a sure way to increase engagement on this social network.
Plus, if you engage your audience through different calls to action, you can also measure your followers' engagement with other metrics than just impressions.
For most brands facing increasing pressure to determine social media ROI, additional metrics, such as Instagram traffic, are essential.