It's unsurprising, given that the mobile number data for calling term moved marketing from being a cost center charged with producing brochures and managing conference sponsorships into a true driver of growth.
The problem is that too many companies still fall short of having their marketing activities fuel their revenue. But why?
After years spent embedded in growth marketing working with companies of all sizes, I’ve noticed one mistake that keeps cropping up for B2B organizations that prevents them from scaling and driving revenue: they don’t have the right growth marketing framework. Or worse, they don’t have a framework at all.
Instead, the marketing of many businesses is a piecemeal solution, with a channel here, a channel there, and no visibility in the whole funnel (and its major bottlenecks).
When marketing efforts inevitably don’t work out, they blame the channel. If it continues not to work, they blame their marketing team. Eventually, they fire their team, hire somebody new, and the vicious cycle starts again.
