Google MUM, the new search technology that is set to revolutionize SEO
Posted: Wed Dec 18, 2024 4:48 am
The search engine giant has been working for some time to improve responses to user searches. The goal is to ensure that the responses are more accurate for specific queries and are tailored to people's most common expressions.
One of these efforts by Google was seen when they announced BERT, an update to the search algorithm whose main objective was to understand more precisely what people mean when they search for something textually or by voice. Another advance in this line was mentioned a few days ago when we talked about the usefulness of grouping content into topics to improve SEO .
However, now Google is going even further with an even more radical advancement that will completely revolutionize content SEO as we know it. With this update, it will be able to understand information in different bulk sms italy languages and formats, such as websites, photographs and videos.
Let's learn more about this significant advancement:
The new Google MUM technology
Google MUM (Multitasking Unified Model) is a technology that proposes reducing complex questions that users ask the search engine to a single result with the intention of getting back those of a true expert, not only by understanding the query well, but also by providing truly valuable information, whether in text or photo, regardless of the language.
Google's decision to focus its efforts on technologies such as MUM is due to the fact that the company has understood that it is a complex task to answer long and specific questions and that many times, the search engine fails to understand the main objective of the query. This aspect was even more neglected in voice search, which Google MUM promises to solve.
In turn, this technology will be able to understand several languages and translate content live to offer an even more accurate response regardless of which language the most correct answer is in. For example, when searching for a Spanish paella recipe in English, Google today is likely to give the best results to recipes in that language, for example to a cooking blog by an amateur in the United States. With Google MUM, the search engine will be able to provide results in other languages to find the exact answer, which will result in the recipe of an experienced chef of Spanish origin appearing first among the best answers, but with the recipe translated into English.
One of these efforts by Google was seen when they announced BERT, an update to the search algorithm whose main objective was to understand more precisely what people mean when they search for something textually or by voice. Another advance in this line was mentioned a few days ago when we talked about the usefulness of grouping content into topics to improve SEO .
However, now Google is going even further with an even more radical advancement that will completely revolutionize content SEO as we know it. With this update, it will be able to understand information in different bulk sms italy languages and formats, such as websites, photographs and videos.
Let's learn more about this significant advancement:
The new Google MUM technology
Google MUM (Multitasking Unified Model) is a technology that proposes reducing complex questions that users ask the search engine to a single result with the intention of getting back those of a true expert, not only by understanding the query well, but also by providing truly valuable information, whether in text or photo, regardless of the language.
Google's decision to focus its efforts on technologies such as MUM is due to the fact that the company has understood that it is a complex task to answer long and specific questions and that many times, the search engine fails to understand the main objective of the query. This aspect was even more neglected in voice search, which Google MUM promises to solve.
In turn, this technology will be able to understand several languages and translate content live to offer an even more accurate response regardless of which language the most correct answer is in. For example, when searching for a Spanish paella recipe in English, Google today is likely to give the best results to recipes in that language, for example to a cooking blog by an amateur in the United States. With Google MUM, the search engine will be able to provide results in other languages to find the exact answer, which will result in the recipe of an experienced chef of Spanish origin appearing first among the best answers, but with the recipe translated into English.