I divided all the collected queries into groups: popular, narrow and informational. Popular keywords like "hair transplant" were put in the title to increase the visibility of the ad. The rest was added to the description.
In the descriptions, I focused on emotions. I composed clear, convincing and catchy texts based on the AIDA principle with a call to action at the end. I offered users to call, write or add the card to favorites. The last step is the easiest - it did not cause resistance from users, but helped to pump up the card.
The more saves, the more trust the algorithms overseas data have in the ad.
To cover the market as much as possible and quickly take positions in different regions, I set up autoloading and immediately published 200 ads. On Avito Pro, I did it like this:
Set up the timing of publications and ad boosting. I chose the time based on competitor data in the Superceller parser.
Added HTML code parameters. These parameters help Avito to correctly read descriptions from the file. If you do not take this into account, then there will be no indents in the ads and the ads will be filled with mush in the description.
Added images with direct links from a hosting with open access. If you attach links, for example, to Yandex Disk, then the images will not be uploaded and may become inaccessible due to high visibility.
Points to consider when working with autoload:
Upload only direct links so that Avito adds them to the hosting.
Check the HTML code of the Excel table to avoid uploading unreadable text.
Choose ad categories correctly.
Don't confuse Ad Id with Avito Idi. These are different parameters.
Do not add parameters with the price list, otherwise you can break the ad upload and make incorrect duplicates.
Set the autoload timing correctly.
Do not put the old table in autoload, as the parameters from it have already been uploaded to Avito hosting. Download a new excel table, otherwise you will break the entire ad upload.
In creatives I used the "before-after" format. Avito allows such ads.
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