5. BuiltWith
A website profiler tool, BuiltWith technology tracking tells you what widgets, analytics, frameworks, content management systems, advertisers, content delivery networks, web standards, and web servers are used on a specific website.
BuiltWith helps growth hackers and performance mobile number data marketers understand their competition and gain actionable business intelligence. The tool, which offers integrations with standard applications like Google and Salesforce, gives users a comprehension of what clients are using competitor technology.
6. BrowserStack
BrowserStack is a web and mobile testing platform that lets developers test websites and applications across various browsers, operating systems, and device types. With minimal setup and maximum security, BrowserStack gives you the information you need to launch successfully tested websites.
Performance marketing is often quickly executed, but that doesn’t mean marketers shouldn’t test new pages to ensure optimal performance. This tool makes app and browser testing easy so users can have a seamless experience that drives conversions and growth.
7. Help a B2B Writer
Content creation can be a time-consuming process, especially for niche areas. Help a B2B Writer connects writers with top-quality sources so they can find unique quotes and information for their pieces. This makes content more interesting (and eliminates hours of research.)
Growth hackers and performance marketers need to stand out in all ways. Developing uniquely sourced content (instead of regurgitating what’s already out there) can make the difference between a campaign that works and one that doesn’t. Plus, Help a B2B Writer minimizes how much time content creators spend searching for sources.
8. Typeform
Collecting feedback is a great way to engage with customers and leads and get actionable guidance on what you can improve. Typeform specializes in online form building and survey creation, so you can easily engage with your audience using proven templates.
Surveys help growth and performance marketers understand their target audience, gather feedback, scale event attendance, and gauge brand awareness and reception. This allows marketers to collect invaluable information to use in their campaigns quickly.
9. Unsplash
Don’t have the time or budget to hire a designer? Unsplash has thousands of free, high-resolution stock images that are searchable and downloadable. The website is free, but a Plus subscription gives you access to even more options.
Performance marketing is often about speed, which sometimes means taking shortcuts to execute short-term, tactical campaigns quickly. Using stock images isn’t always ideal, but it’s often a great way to find high-quality photos for campaigns you want to execute right now.
10. Tinypng
The small challenges that arise when executing performance marketing can cause a world of frustration. Tinypng alleviates one of those minor hiccups by letting you compressive or resize images to make your website run faster without hiring a designer or developer.
Performance marketers are often self-sufficient and like to know how to do things autonomously to save money (and time). Tinypng not only speeds up a website, making for a better user experience, but it lets you do so at little to no cost without needing to rely on outside help.
8 Best SEO Performance Marketing Tools
Now that we’ve covered automation and optimization, we’ll head into the final category of performance marketing tools: those related to search engine optimization (SEO). SEO is notoriously known for its long-term, strategic nature, so it is the perfect aid for performance marketers looking to drive growth.
1. Google Search Console
Google Search Console is a free tool provided by Google that helps website owners monitor and improve the visibility of their site in Google search results. It provides valuable insights into how Google crawls and indexes your site and identifies issues that may affect your site's search performance.
As a performance marketing tool, Google Search Console can help you identify opportunities to increase your site's traffic and improve its search engine rankings. Marketers can address technical issues and optimize content to quickly grow a website through search performance analytics, index coverage, mobile usability, and other features.
2. Google Keyword Planner
Another free Google tool, Google Keyword Planner helps website owners and marketers discover new keywords and estimate the traffic and cost associated with those keywords. It allows users to find relevant keywords related to their product, service, or topic and analyze their potential traffic and competition.
For performance marketers looking to execute ad campaigns, produce competitive content, and conduct speedy keyword research for SEO or non-SEO efforts, Google Keyword Planner is a cost-effective option for finding relevant and profitable topics.
3. Google Trends
Google Trends is a free tool provided by Google that allows users to track the popularity and interest of search terms over time. It provides insights into how search behavior changes over time and allows users to compare the popularity of different search terms and topics.
For performance marketing, Google Trends can help identify growth opportunities and give marketers insight into their audience for optimal campaign success. By analyzing the popularity of top keyword searches, you can visualize what topics to focus on in your campaigns.
4. Google PageSpeed Insights
For those looking to improve technical SEO, the free Google PageSpeed Insights tool is a great way to analyze a website's performance and gain suggestions for improving page speed and user experience. It measures various aspects of a website's performance, including page load time, speed index, and time to first byte.
The tool can help marketers improve website performance, increase user engagement, and ultimately drive more traffic and conversions by figuring out how to fix issues, optimize images, reduce file sizes and bounce rates, and improve search engine rankings.
5. SEO Minion
SEO Minion is a free browser extension that provides various SEO tools and features for website owners and marketers. It allows users to analyze on-page SEO factors, check broken links, and preview SERP snippets, among other things.
By using SEO Minion, marketers can quickly identify and fix various SEO issues on a website. For example, the on-page analysis feature can help users optimize their content by analyzing meta tags, headings, and image alt tags. The broken link checker can help users identify broken links on their websites and fix them, improving user experience and search engine rankings quickly.
6. Buzzsumo
Content creators and performance marketers rejoice! Buzzsumo is a web-based tool that allows users to analyze the popularity and engagement of content across different social media platforms. It provides insights into which topics and types of content are performing well and identifies key influencers and competitors in a particular industry.
Buzzsumo helps marketers find timely content opportunities and quickfire strategies for increasing engagement and reach. Performance marketers can also better understand what resonates with their audience, which is critical information to have when creating content intended to engage and nurture.
7. Screaming Frog
Screaming Frog is a desktop-based website crawler that allows users to analyze and audit various aspects of a website's performance, including on-page SEO, broken links, and page speed. It provides a comprehensive overview of a website's structure and content, which can be used to identify issues and opportunities for improvement.
The tool enables marketers to quickly identify and fix various issues that may impact their website's performance. For example, the tool can identify broken links and missing meta tags, negatively affecting search engine rankings and user experience. Additionally, by analyzing the structure and content of a website, businesses can identify opportunities for improving navigation and user engagement, which can drive marked growth.
8. SiteBulb
Similar to Screaming Frog and another fan-favorite desktop-based crawler, Sitebulb provides an in-depth analysis of various aspects of a website's performance and SEO. It lets users identify technical SEO issues and gain insights into site architecture and user experience.
The tool provides detailed reports and recommendations for technical issues, allowing performance marketers to make quick fixes that might disrupt their efforts. With the audit tool, they can improve search engine rankings, boost user experience, and create smooth web pages for campaigns.
Performance Marketing Tools: The Conclusion
There you have it! Our team has used hundreds of growth hacking, growth marketing, and performance marketing tools, but these are the top 22 that can change the game this year. Supported by these tools, you can make a noticeable impact on the bottom line.
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