Email marketing is a marketing strategy that is booming and that is why in this post we have decided to explain how to optimize this technique with marketing intelligence.
Email marketing is understood as a tool for distributing emails to a list of contacts who have previously given their consent to receive them.
Its high capacity for loyalty and conversion, combined jordan email list 814427 contact leads with its high profitability, make it almost mandatory for us to implement this strategy.
In addition to all this, marketing intelligence is a 'newborn' method whose use is not very established in companies despite its very interesting features and attractive results.
Discover marketing intelligence and its advantages when integrating it with email marketing in this article. Join us!
What is Marketing Intelligence
Not knowing about marketing intelligence is not a crime, but what could be a crime is not incorporating it into your strategy after reading these lines. First of all, we want to give you all the necessary information so that you know what we are talking about.
Marketing intelligence is a method that allows you to study the environment, customers, sector, market and make better strategic decisions based on data collection and analysis.
Through it, integrating it with email marketing , you can have access to benefits such as:
Gain more immediacy
With artificial intelligence you can obtain data from your email marketing campaigns more quickly and immediately.
Dig deeper into your customers' behavior
New technologies allow you to obtain large amounts of information and delve into details to obtain a better analysis of your audience's behavior.
More detailed statistics
In a similar vein to the previous point, it is important to consider that at a global level you will have much more complete reports, in every sense.
Clearer definition when segmenting
The way you segment email marketing also improves with artificial intelligence. Keep in mind that you will be able to access much more information about each client.
