My friend Juliana says that her main goal is to graduate in Marketing . To achieve this, she needs to set several objectives. One of the most important ones to achieve her goal is to pass with good grades the subjects that she considers the most difficult. But, are goal and objective synonymous?
If you still don't recognize the difference, find out now!
What is a goal?
A goal is a desire or a final aspiration. Goals are carefully japan email list 2 million contact leads planned. In Juliana's case, she set a goal and it must be achieved after four years of study.
That is to say, a goal is a long-term aspiration. Logically, the time to reach a certain goal is variable, each case is unique.
What is a goal?
An objective can be defined as a goal , something that is desired to be achieved in a short period of time. They can be understood as fundamental steps to reach a general objective.
In this way, they must be consistent with the stated goal. Normally, objectives are designed to be achieved in the short or medium term.
What is the difference between goal and objective?
For example, in order for a company to achieve the goal of investing in the development of a new product, it needs to increase sales of existing products, obtain a loan from the bank and convince partners – three objectives to achieve one goal.
It is clear that when we talk about goal and objective, we are referring to words with different meanings . While the objective is measurable, specific, short to medium term and can be understood as a stage, the goal is the greater purpose, it is the reason why the objectives are determined.
How are goals and objectives applied in a Digital Marketing strategy?
Goals and objectives must be present in projects, since they guide all the team's work. This is no different when we talk about Digital Marketing , even creating content for a specific buyer persona
