If you’re still wondering, “but how do I attract customers on Black Friday?” Worry no more: let’s dive into those 21 proven techniques to attract more customers to your website.
1. Previews
One of the most powerful ideas for promoting Black Friday is to provide a sneak peek of the products and services that will be included in your Black Friday deals. Create a collection of your best products and services and explain how they will benefit your customers.
Teasers help spark interest and generate excitement among your followers, so it's important to make sure you announce your teaser well in advance and through the appropriate channels.
For example, you can reach out to your audience once your Black Friday teaser brazil whatsapp number data is ready, and once again when the sale is live on your website. Also, use multiple channels to communicate the teaser, such as email campaigns, social media platforms, website pop-ups, PPC ads.
2. Advance sales
Early bird sales are also among the must-have Black Friday marketing ideas. Consider offering these types of deals before Black Friday to your loyal customers. These are people who already know your brand, have purchased your products and services, and are more likely to engage with your offer. The sense of exclusivity will also inspire them to take action. You can also make the sale exclusive to email subscribers by sending them early bird email campaigns. Personalize your content in a way that emphasizes the fact that you are giving them early access to your deals. Use phrases like “exclusively for you,” “before anyone else,” or “early access” to make them feel like they have access to unique Black Friday deals.
To make the offer sound even more exclusive, you can evoke a sense of urgency with words like “limited availability,” “limited time offer,” or “don’t miss out.”
Having an early sale will help you not only make customers feel valued and appreciated, but also increase sales before Black Friday begins. At the end of the day, you'll increase both your brand awareness and your margins.
3. Combined offers
Bundle deals have proven to be some of the most successful Black Friday campaign ideas. For Black Friday, you can bundle products or services (which are usually purchased together) and offer a special bundle price. This price should be lower than if these products or services were purchased separately.
You can go even further and select different levels of bundled offers with different prices, depending on the products or services included. For example, a basic set of facial care products will be less expensive than more advanced skin care products.
With bundled deals, your customers will appreciate that they are getting more value from your offer, and you will benefit from a higher average order value.
4. Gift cards
Another Black Friday advertising idea includes offering gift cards, which are also a great Black Friday idea for the upcoming holiday season. There are two main ways to incorporate gift cards into your marketing strategy.
First, you can offer them at the time of purchase. When a customer buys something specific or above a certain value, they receive a gift card for their future purchase. This way, you ensure that the customer will come back to make another purchase. Plus, they often end up spending more than the actual value of the gift card, which further increases your revenue.
to sell Black Friday gift cards at a reduced price. If the value of the card was initially $100, you can offer it at a reduced price of just $80. Your customers will have an incentive to make a purchase since they will be getting a great deal.
Pro tip : You can have a Black Friday gift card sale on your social media before the sale, so that when the big day comes, customers will be more likely to redeem their gift cards.
5. Launching new products
Launching a new product is one of the most profitable Black Friday ideas for ecommerce businesses. This will set your brand apart from all the general discounts and sales.
By announcing a new product, you will not only stand out from the competition, but you will also increase your sales. Your customers will experience a sense of exclusivity and uniqueness when they see a new brand. You may even want to make it a limited-time product to add an extra sense of urgency.
To reveal your new product, you can post a dedicated Black Friday post on your social media. You can even spark your followers' curiosity by posting a teaser or a day-counter before Black Friday. Or you can add the product a few days before Black Friday to boost your sales.
Keep in mind that consumers are always looking for something new and exclusive, so Black Friday can be the perfect time to provide them with your new product.
