We talk about what email marketing recipient communities like least
Posted: Tue Dec 03, 2024 10:13 am
Without a doubt, Email Marketing is one of the preferred channels for brands to contact their user community and provide them with any type of information related to it. However, there is one thing we cannot forget, and that is that there are a number of issues that -even today- brands must improve.
In our article today, we are going to share with you the drawbacks that users see in Email Marketing so that, as far as possible, you can avoid applying them in your daily Email Marketing strategy.
But, first of all, we want to tell you that all the conclusions that we are going to share here are not only our own (which, of course, we can also conclude with our experience in Email Marketing), but they have also been extracted from different professional studies, such as - among others - Adobe's Consumer Email Survey.
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What annoys email marketing users the most?
The high frequency of mass mailings
Excessive or excessive lack of personalization
Generic errors
Excessive scrolling
What annoys email marketing users the most?
The high frequency of mass mailings
Without a doubt, and by a long shot, users - as a general rule - end up oversaturated when brands send them promotional content on a very constant basis . Therefore, as we have already told you on other occasions, the ideal is to send no more than 2 emails per mauritius business email list week, so that the user does not associate you with a persistent brand. In fact, it is most likely that - if they see their inbox filled with content from your brand every day, and that these rarely add value to them - they will unsubscribe from your newsletter.
«In Email Marketing, you know: better a little and good, than a lot and bad»
Send quality content, in small quantities, without tiring the user, and when they do receive it, you can be sure that they will be interested and not send it straight to the SPAM folder.
Three types of Email Marketing campaigns that every brand should know
Excessive or excessive lack of personalization
As we know, extremes are never a good thing. Either an email that shows the brand has too much information about you, or one that is exactly the opposite (and the brand obviously doesn't even know your name) can generate great distrust on the part of the user.
In this way, our recommendation is that you personalize your messages but just enough so that the user feels important and recognized by your brand, but without the need to feel extremely analyzed and exposed.
Generic errors
But, dear e-marketer, there is certainly a much more serious situation in all this, and that is that the information you have is wrong. That can never happen! Let's imagine that we call a user by the name of another, or even congratulate him on a day that is not his birthday. What do you think the user will think about this?
Or, for example, another situation that the users surveyed in the aforementioned studies emphasized was the case in which they were sent certain types of promotions or discounts, and there was an error in them - whether it was in the usage code, in the platform, etc. - This is, without a doubt, a tremendous error on the part of the brands that will make the user start to generate distrust towards the brand and, even, unsubscribe from the newsletter due to lack of interest.
Excessive scrolling
Finally, we must also mention those emails that are excessively loaded with content by the brands, and make the user have to scroll too much in the message to be able to reach the content or CTA that is really relevant in the message . Avoid this situation because, in addition to being absolutely certain that the user does not like it, it is true that we must be practical, especially in a technique such as Email Marketing, in which -at a glance- we must convey to the user what is really relevant in our brand.
Generation X Emailing Consumption Habits
Remember that users receive hundreds of emails from brands trying to promote their products on a daily basis, so you only have an average of 2 seconds to capture the reader's attention and make it your email, and not another one, that they stop to study. Be practical, direct and avoid the user disconnecting from that (unnecessary) task of scrolling through a very long page.
In our article today, we are going to share with you the drawbacks that users see in Email Marketing so that, as far as possible, you can avoid applying them in your daily Email Marketing strategy.
But, first of all, we want to tell you that all the conclusions that we are going to share here are not only our own (which, of course, we can also conclude with our experience in Email Marketing), but they have also been extracted from different professional studies, such as - among others - Adobe's Consumer Email Survey.
Post Content
What annoys email marketing users the most?
The high frequency of mass mailings
Excessive or excessive lack of personalization
Generic errors
Excessive scrolling
What annoys email marketing users the most?
The high frequency of mass mailings
Without a doubt, and by a long shot, users - as a general rule - end up oversaturated when brands send them promotional content on a very constant basis . Therefore, as we have already told you on other occasions, the ideal is to send no more than 2 emails per mauritius business email list week, so that the user does not associate you with a persistent brand. In fact, it is most likely that - if they see their inbox filled with content from your brand every day, and that these rarely add value to them - they will unsubscribe from your newsletter.
«In Email Marketing, you know: better a little and good, than a lot and bad»
Send quality content, in small quantities, without tiring the user, and when they do receive it, you can be sure that they will be interested and not send it straight to the SPAM folder.
Three types of Email Marketing campaigns that every brand should know
Excessive or excessive lack of personalization
As we know, extremes are never a good thing. Either an email that shows the brand has too much information about you, or one that is exactly the opposite (and the brand obviously doesn't even know your name) can generate great distrust on the part of the user.
In this way, our recommendation is that you personalize your messages but just enough so that the user feels important and recognized by your brand, but without the need to feel extremely analyzed and exposed.
Generic errors
But, dear e-marketer, there is certainly a much more serious situation in all this, and that is that the information you have is wrong. That can never happen! Let's imagine that we call a user by the name of another, or even congratulate him on a day that is not his birthday. What do you think the user will think about this?
Or, for example, another situation that the users surveyed in the aforementioned studies emphasized was the case in which they were sent certain types of promotions or discounts, and there was an error in them - whether it was in the usage code, in the platform, etc. - This is, without a doubt, a tremendous error on the part of the brands that will make the user start to generate distrust towards the brand and, even, unsubscribe from the newsletter due to lack of interest.
Excessive scrolling
Finally, we must also mention those emails that are excessively loaded with content by the brands, and make the user have to scroll too much in the message to be able to reach the content or CTA that is really relevant in the message . Avoid this situation because, in addition to being absolutely certain that the user does not like it, it is true that we must be practical, especially in a technique such as Email Marketing, in which -at a glance- we must convey to the user what is really relevant in our brand.
Generation X Emailing Consumption Habits
Remember that users receive hundreds of emails from brands trying to promote their products on a daily basis, so you only have an average of 2 seconds to capture the reader's attention and make it your email, and not another one, that they stop to study. Be practical, direct and avoid the user disconnecting from that (unnecessary) task of scrolling through a very long page.