A comprehensive guide to mastering healthcare email marketing
Posted: Wed Dec 18, 2024 3:51 am
Email is quite effective for connecting with potential customers and building engagement. No wonder 81% of marketers use email newsletters as part of their content marketing strategy.
Well, the healthcare industry is not exempt from benefiting from email.
Healthcare providers can use email marketing buy phone number list campaigns to foster valuable relationships with their clients. Despite the unique nature of healthcare compared to other business types, you can use email to provide support to your clients and maintain constant contact. This makes it easier to stay top-of-mind in case they need you.
Keep reading as we unpack all the essentials of email marketing for healthcare.
Why healthcare professionals should embrace email marketing
Email marketing for healthcare is not something you want to overlook— especially because healthcare services are highly essential.
Whether you’re a medical doctor, dietician, physiotherapist, or anywhere in the healthcare industry, here are some reasons to take advantage of email marketing:
Direct and personal communication
Through emails, you can foster direct communication and personal connection with patients. Unlike social platforms, emails go straight into the recipient’s mailbox.
Email marketing also lets you send personalized and impactful messages to your patients. See how the Swiss Clinic does this in the example below:
FullWell healthcare email featuring doula Zindzi Aya
Source
You can also use email marketing to share essential resources and information that clients will appreciate.
Ongoing patient support
After patients come for medical assistance, you often need to follow up with them. Email marketing allows you to offer insights to your clients about how they can stay in good health or handle specific conditions. This is even better because email allows for audience segmentation, making it easier to offer more tailored support to patients.
Automate communication
In cases where there’s a handful of information to pass across, you can automate email campaigns. For example, you can use automated emails for important reminders, appointment schedules, and so on, giving you time to focus on other critical aspects of your work.
Email automation can also help you achieve seamless patient onboarding. You only need to configure it at the initial stage, i.e., set up triggers for delivering specific emails. For instance, filling out a form on your website.
See the illustration below:
Email marketing automation workflow
Also, you can continue to engage with your patients through emails beyond in-person visits. Even when clients may not need to return (because they’ve recovered), they can refer their friends or loved ones who need your services.
Finally, email is cost-effective. DMA reveals that for every $1 you invest in email marketing, you can get up to $38 in return.
4 effective list-building tactics for healthcare professionals
Implementing a robust healthcare email marketing strategy starts with an email list—a collection of email addresses you’ll be engaging with. These are often from people who have opted to receive emails from you.
Here’s how to build your email list:
1. Capture emails at the first patient appointment
One effective way to acquire email addresses is when patients book their first appointment, especially those who show up in person. Alongside the other information you need, ask for their email addresses. Make sure to disclose that the email will be used to send appointment reminders and share other useful information.
If you want to make it more convenient, you can go digital. Have patients scan a QR code to access your opt-in form and input their details. Here’s an example of what your form could look like:
Well, the healthcare industry is not exempt from benefiting from email.
Healthcare providers can use email marketing buy phone number list campaigns to foster valuable relationships with their clients. Despite the unique nature of healthcare compared to other business types, you can use email to provide support to your clients and maintain constant contact. This makes it easier to stay top-of-mind in case they need you.
Keep reading as we unpack all the essentials of email marketing for healthcare.
Why healthcare professionals should embrace email marketing
Email marketing for healthcare is not something you want to overlook— especially because healthcare services are highly essential.
Whether you’re a medical doctor, dietician, physiotherapist, or anywhere in the healthcare industry, here are some reasons to take advantage of email marketing:
Direct and personal communication
Through emails, you can foster direct communication and personal connection with patients. Unlike social platforms, emails go straight into the recipient’s mailbox.
Email marketing also lets you send personalized and impactful messages to your patients. See how the Swiss Clinic does this in the example below:
FullWell healthcare email featuring doula Zindzi Aya
Source
You can also use email marketing to share essential resources and information that clients will appreciate.
Ongoing patient support
After patients come for medical assistance, you often need to follow up with them. Email marketing allows you to offer insights to your clients about how they can stay in good health or handle specific conditions. This is even better because email allows for audience segmentation, making it easier to offer more tailored support to patients.
Automate communication
In cases where there’s a handful of information to pass across, you can automate email campaigns. For example, you can use automated emails for important reminders, appointment schedules, and so on, giving you time to focus on other critical aspects of your work.
Email automation can also help you achieve seamless patient onboarding. You only need to configure it at the initial stage, i.e., set up triggers for delivering specific emails. For instance, filling out a form on your website.
See the illustration below:
Email marketing automation workflow
Also, you can continue to engage with your patients through emails beyond in-person visits. Even when clients may not need to return (because they’ve recovered), they can refer their friends or loved ones who need your services.
Finally, email is cost-effective. DMA reveals that for every $1 you invest in email marketing, you can get up to $38 in return.
4 effective list-building tactics for healthcare professionals
Implementing a robust healthcare email marketing strategy starts with an email list—a collection of email addresses you’ll be engaging with. These are often from people who have opted to receive emails from you.
Here’s how to build your email list:
1. Capture emails at the first patient appointment
One effective way to acquire email addresses is when patients book their first appointment, especially those who show up in person. Alongside the other information you need, ask for their email addresses. Make sure to disclose that the email will be used to send appointment reminders and share other useful information.
If you want to make it more convenient, you can go digital. Have patients scan a QR code to access your opt-in form and input their details. Here’s an example of what your form could look like: