Film useful life hacks.
Create relevant content (tips, checklists, lists). People will often re-watch, save, and share such publications with others.
Talk about your product. For example, if you sell accessories, it would be relevant to talk about which bag is best to match with a particular outfit, etc.
Answer the questions: why is it better to buy the product from you, what should you pay attention to when choosing, etc.
Create collections of thematic materials related to your field.
Show unpacking of goods, film reviews.
Subscribers love videos of your workflow. Show shop what happens “behind the scenes” of your production: how products are created, how services are performed.
Debunk myths - There are probably a few misconceptions about your product that customers believe.
Warn about mistakes: what you shouldn’t do after receiving a service, what you shouldn’t wear with a purchased item, etc.
Create videos in the format of "Before and After". This is ideal for businesses where you can show such things visually. For example, before and after haircut, before and after car repair, etc.
Work on creating Mood videos - these are mostly funny videos with clips from popular movies.
Use memes - irony is appropriate in those clips where typical situations in the workplace are played out in a humorous manner.
Reels should contain only one important idea. Do not cram several problems into one short video. What is happening is described by voice or text. Do not mindlessly repeat interesting ideas - adjust them to yourself and your area of activity, do not hesitate to improvise.
Study the work of other creators. See how competitors make videos, what users like the most, which Reels get good views. Regularly scroll through "Recommended" and "Interesting", analyzing what is currently trending.
