Launching an advertisement Once the india mobile number database free necessary accounts have been created, payment methods have been configured, and access has been granted, you can begin advertising products or services in the familiar Ads Manager interface. The scheme will include selecting a goal, audience, placements — everything we discussed in the previous block. Working with Acquisition and Retention campaigns We've figured out how to set up ads. How can we use this knowledge in practice and get excellent results? If you own a website or mobile app, set up retargeting before launching an acquisition campaign. You will need: Installing Pixel or SDK; creating a funnel for retargeting; setting up the required events according to the approved funnel; creating saved audiences for distribution across ad groups or advertising campaigns; creating an advertising campaign with a suitable goal.
Follow these steps step by step. And do the retargeting campaign first. Why? While you are setting up ads for a “cold” audience, Retention will ensure interaction with current traffic. This is a systematic promotion that covers all relevant users and brings them to the final goal. Read also How to Promote on Facebook What is the best goal for a retargeting campaign? It all depends on the quality of the target audience: “Coverage” is suitable if you are confident in the quality of the target audience; "Traffic" is recommended for situations where someone has done the sampling before you; "Conversions" are set by advertisers who doubt the quality of the audience. Testing and evaluating the results will help you make sure you have made the right choice.
