Address the reader as “You”
Posted: Tue Dec 17, 2024 10:25 am
You've heard of personalized marketing, right? It's a way to make every communication with your subscribers feel like it's tailored just for them.
For example, you can include the names of your subscribers in your mass mailings to them. Your email sounds less like a marketing message and more like a message from a friend.
For example, if you're training people to run a marathon, a catchy email subject line might look something like this:
How to Prepare for Your Next Marathon
Are you ready to start training for a marathon?
The second one is more attractive, isn't it? It's more informal and sounds like it was written just for the recipient.
However, you don’t need names to personalize your headline. Just use the word “you.” Even though it’s intended for public consumption, it sends a subtle signal that it’s only for that specific reader.
This approach is always relevant and shines in different contexts. Take a look at this example usa whatsapp numbers database from HuffPost's personal essay section.
image14
Image via HuffPost
Don't you think the headline does a great job of addressing the reader directly?
14. Include specific numbers and data in the title
Numbers are a kind of magic for headlines. They automatically attract attention.
My business partner Neil Patel recently published an article about how much he spends on YouTube advertising :
how much does he spend
It's a big number, isn't it? It immediately attracts attention.
Statistics can serve the same purpose. For example, if you have data, you can write an article with one of these headlines:
Why 68 Percent of Runners Hate Shoes [Brand]
Did you know that 89 percent of runners use this stretch before every run?
Study finds only 20 percent of runners have knee problems
For example, you can include the names of your subscribers in your mass mailings to them. Your email sounds less like a marketing message and more like a message from a friend.
For example, if you're training people to run a marathon, a catchy email subject line might look something like this:
How to Prepare for Your Next Marathon
Are you ready to start training for a marathon?
The second one is more attractive, isn't it? It's more informal and sounds like it was written just for the recipient.
However, you don’t need names to personalize your headline. Just use the word “you.” Even though it’s intended for public consumption, it sends a subtle signal that it’s only for that specific reader.
This approach is always relevant and shines in different contexts. Take a look at this example usa whatsapp numbers database from HuffPost's personal essay section.
image14
Image via HuffPost
Don't you think the headline does a great job of addressing the reader directly?
14. Include specific numbers and data in the title
Numbers are a kind of magic for headlines. They automatically attract attention.
My business partner Neil Patel recently published an article about how much he spends on YouTube advertising :
how much does he spend
It's a big number, isn't it? It immediately attracts attention.
Statistics can serve the same purpose. For example, if you have data, you can write an article with one of these headlines:
Why 68 Percent of Runners Hate Shoes [Brand]
Did you know that 89 percent of runners use this stretch before every run?
Study finds only 20 percent of runners have knee problems