Financial parameters
Posted: Tue Dec 17, 2024 9:36 am
A specific example can demonstrate the amount of costs and profits of an entrepreneur who wants to sell his own clothing through a marketplace.
Investments . It is necessary to calculate the costs at the start:
Sewing a minimum batch of clothing (depending on the requirements of sewing factories): 600,000 rubles.
Logistics costs from the factory to your own warehouse (or marketplace warehouse): 40,000 rubles.
Marketing (not available on all trading platforms): 60,000 rubles.
Own logo: 5,000 rubles.
Total: a little more than 700,000 rubles. You can try to reduce costs by using dropshipping. In this case, competitors can take all the buyers away by setting a lower price for the product.
Markup . It can be set at 100% of the cost active telegram number data price, especially when it comes to manufactured goods.
Revenue . For the billing period — about 1,400,000 rubles. This will amount to approximately 450,000 rubles per month, since the sales period for a new brand for the marketplace is one quarter (or 3 months).
Marketplace commission . The average marketplace commission from a new partner is 30% or 351,000 rubles of the volume.
Net profit and payback . The seller's profit is slightly more than 140,000 rubles per month. Its production will be able to pay off in 4-5 months.
Accounting for sales on marketplaces shows that force majeure situations can happen at any time . It is not always possible to reach the planned volumes immediately, because of this the payback period becomes longer. The marketplace gives partners the main thing - targeted traffic and potential customers. This is very important. All that remains is to competently approach the choice of products sold, use an adequate pricing policy and get your income.
Top 5 Russian Marketplaces
To decide which marketplace to choose for selling, you need to analyze the pros and cons of cooperation with the most popular online trading platforms in Russia.
Ozon
Ozon (Ozon) offers businessmen two models of work: FBO and FBS.
FBO (Fulfillment by Ozon) is a sale from the Ozon warehouse. The seller is required to deliver the goods to be sold to the warehouse, and Ozon is responsible for solving all other problems. This is very convenient and saves money and time.
Ozon
Ozon
FBS (Fulfillment by Seller) — shipment of goods from the seller's warehouse. The seller is engaged in the sale of goods, packaging, transfers them for delivery, resolves problems with returns, if any.
Recently, many sellers have been using a hybrid option, combining FBO and FBS: they store one part of the goods in the Ozon warehouse, and ship the other part from their own warehouse. This is very helpful in cases where the products being sold are partially prohibited from being placed in the marketplace warehouse.
Ozon requires the seller to implement electronic document management. It will have to be connected at the start of cooperation.
Ozon boasts a very large network of warehouses throughout Russia. They are in Tver, Voronezh, Yekaterinburg, Kazan, Krasnodar and Novosibirsk. Thanks to this, buyers from different parts of our country can receive their goods in the shortest possible time.
Investments . It is necessary to calculate the costs at the start:
Sewing a minimum batch of clothing (depending on the requirements of sewing factories): 600,000 rubles.
Logistics costs from the factory to your own warehouse (or marketplace warehouse): 40,000 rubles.
Marketing (not available on all trading platforms): 60,000 rubles.
Own logo: 5,000 rubles.
Total: a little more than 700,000 rubles. You can try to reduce costs by using dropshipping. In this case, competitors can take all the buyers away by setting a lower price for the product.
Markup . It can be set at 100% of the cost active telegram number data price, especially when it comes to manufactured goods.
Revenue . For the billing period — about 1,400,000 rubles. This will amount to approximately 450,000 rubles per month, since the sales period for a new brand for the marketplace is one quarter (or 3 months).
Marketplace commission . The average marketplace commission from a new partner is 30% or 351,000 rubles of the volume.
Net profit and payback . The seller's profit is slightly more than 140,000 rubles per month. Its production will be able to pay off in 4-5 months.
Accounting for sales on marketplaces shows that force majeure situations can happen at any time . It is not always possible to reach the planned volumes immediately, because of this the payback period becomes longer. The marketplace gives partners the main thing - targeted traffic and potential customers. This is very important. All that remains is to competently approach the choice of products sold, use an adequate pricing policy and get your income.
Top 5 Russian Marketplaces
To decide which marketplace to choose for selling, you need to analyze the pros and cons of cooperation with the most popular online trading platforms in Russia.
Ozon
Ozon (Ozon) offers businessmen two models of work: FBO and FBS.
FBO (Fulfillment by Ozon) is a sale from the Ozon warehouse. The seller is required to deliver the goods to be sold to the warehouse, and Ozon is responsible for solving all other problems. This is very convenient and saves money and time.
Ozon
Ozon
FBS (Fulfillment by Seller) — shipment of goods from the seller's warehouse. The seller is engaged in the sale of goods, packaging, transfers them for delivery, resolves problems with returns, if any.
Recently, many sellers have been using a hybrid option, combining FBO and FBS: they store one part of the goods in the Ozon warehouse, and ship the other part from their own warehouse. This is very helpful in cases where the products being sold are partially prohibited from being placed in the marketplace warehouse.
Ozon requires the seller to implement electronic document management. It will have to be connected at the start of cooperation.
Ozon boasts a very large network of warehouses throughout Russia. They are in Tver, Voronezh, Yekaterinburg, Kazan, Krasnodar and Novosibirsk. Thanks to this, buyers from different parts of our country can receive their goods in the shortest possible time.