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Rather, you want to focus on finding quality leads with a high lifetime value. That means educating your audience about your offer, how it can benefit them, and why your solution is the best choice. Depending on your sector, that might mean: Publishing informative content Sharing demos and training on Youtube Speaking at in-person events Technology also changes fast, which means your lead generation strategy must be able to adapt when new tech is released, or customer needs change. 11 steps to set up a lead generation strategy for your tech company There are an estimated 1.


35 million technology startups worldwide. This means your technology company is one in a cayman islands email list 26689 contact leads million—and not in a good way. All that competition means getting lead generation right is crucial to long-term growth. Targeting the right leads also prevents wasting resources (like ad spend) on leads that won't covert. So, how do you build a B2B lead generation strategy? 1. Outline your goals for lead generation Before you create a landing page, launch an ad, or start writing that ebook, it's important to get clear on your goals for lead generation. These goals should align with your overall business objectives.



You'll also want to make sure sales and marketing are in alignment about what makes a good lead. Use SMART goals so you can measure the impact over time. For example, do you want to generate more leads? Leads for a specific product? How qualified do leads need to be? The more specific your goals are, the easier it will be to create a lead generation strategy. 2. Adapt your lead generation efforts to your target audienceNot all lead generation strategies work for all audiences. For example, a B2B SaaS company will use a different approach than a B2C tech company.