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Posted: Tue Dec 17, 2024 8:57 am
Internet promotion pushes other types of advertising into the background
"Yandex.Direct" (YD) is a service that allows you to place contextual and media advertising in Yandex search and on partner sites.
You've probably noticed that when you enter a query in a search engine, advertisements often appear in the top positions. They were created and placed using this service.
The main advantage of promoting a business through "Yandex.Direct" is its targeting. Your ad will be seen by people who are interested in a specific product in the search, and not just aimlessly "wandering" around the Internet.
Another plus is accessibility. Anyone can connect an advertising chile business email list campaign - all you need is a Yandex account. There are no minimum budget restrictions - you can invest at least 5,000 rubles a month, at least 100,000. How effective it will be is an open question.
Expert opinion
Veronica Yudina
Veronica Yudina
Internet promotion expert
Advertising in Yandex.Direct is an auction. The more competitors in the niche, the higher the budget needed. The region of promotion, the position of display, and the quality of the advertisement also have an impact.
The approximate advertising budget is calculated by the Budget Forecast tool. Specify the keywords that people might search for your business, and the system will make a forecast budget calculation taking into account the volume of traffic.
That is, it will give a “fork” from A to Z: what is the minimum budget needed to launch an advertisement, and the maximum one so that the advertisement occupies the best positions.
"Yandex.Direct" (YD) is a service that allows you to place contextual and media advertising in Yandex search and on partner sites.
You've probably noticed that when you enter a query in a search engine, advertisements often appear in the top positions. They were created and placed using this service.
The main advantage of promoting a business through "Yandex.Direct" is its targeting. Your ad will be seen by people who are interested in a specific product in the search, and not just aimlessly "wandering" around the Internet.
Another plus is accessibility. Anyone can connect an advertising chile business email list campaign - all you need is a Yandex account. There are no minimum budget restrictions - you can invest at least 5,000 rubles a month, at least 100,000. How effective it will be is an open question.
Expert opinion
Veronica Yudina
Veronica Yudina
Internet promotion expert
Advertising in Yandex.Direct is an auction. The more competitors in the niche, the higher the budget needed. The region of promotion, the position of display, and the quality of the advertisement also have an impact.
The approximate advertising budget is calculated by the Budget Forecast tool. Specify the keywords that people might search for your business, and the system will make a forecast budget calculation taking into account the volume of traffic.
That is, it will give a “fork” from A to Z: what is the minimum budget needed to launch an advertisement, and the maximum one so that the advertisement occupies the best positions.