Discover what Trade Marketing is and the advantages of this strategy for companies
Posted: Tue Dec 17, 2024 8:54 am
Trade Marketing is a marketing strategy focused on strategically positioning merchandise at points of sale. To stimulate the consumption of these products, actions are developed in the distribution channels with the aim of attracting the consumer's attention and then generating the desire to buy.
One of the oldest marketing strategies , Trade Marketing is a key practice for production companies that want to see their products featured.
This work is essential for those who do not have a direct sales channel to the public, but need their brand to be visible, stable and, in addition, in a competitive position before the customer's choice.
To do this, a distribution strategy at points of sale is what greece email list 990522 contact leads will allow the expansion and maintenance of that company's products in the market.
Given these needs, Trade Marketing has very specific practices and routines that make up this reality. Each company has a reality, so this practice is presented with specific demands for each brand .
In this post, you will see a complete guide on Trade Marketing divided into the following topics:
What is Trade Marketing?
What is the purpose of Trade Marketing?
What is the role of this strategy in a company?
What are the advantages of adopting Trade Marketing?
What to look for in a Trade Marketing professional?
What are the essential good practices in that strategy?
How to execute a Trade Marketing plan?
Bonus: How to adopt Digital Trade Marketing?
Dive into every detail of the topic and learn all about it below!
What is Trade Marketing?
Trade Marketing is a strategy focused on the strategic display of products in sales channels, especially in distribution centers (such as shopper companies).
Therefore, the target audience can properly view the products offered on shelves, gondolas and in various sectors.
More than just providing visibility, this aspect of marketing is a market positioning strategy .
Without such practice, it is impossible to ensure that products are appropriately placed in the points of sale that really make sense for that company, considering the impact of the merchandise on the target audience.
Trade Marketing is also a fundamental tool to increase the competitiveness of what a brand produces and puts on the market.
The relationship with the points of sale is one of the most important factors within this strategy. Establishing positive connections with shoppers is a guaranteed place for the promotion of the company's merchandise.
Because of that, the negotiation part is crucial when talking about this strategy. The relationship is literally one of partnership, meaning both producers and distributors must win.
To establish this mutually beneficial relationship, deeper and more detailed work must be done in the daily life of a Trade Marketing team.
One of the oldest marketing strategies , Trade Marketing is a key practice for production companies that want to see their products featured.
This work is essential for those who do not have a direct sales channel to the public, but need their brand to be visible, stable and, in addition, in a competitive position before the customer's choice.
To do this, a distribution strategy at points of sale is what greece email list 990522 contact leads will allow the expansion and maintenance of that company's products in the market.
Given these needs, Trade Marketing has very specific practices and routines that make up this reality. Each company has a reality, so this practice is presented with specific demands for each brand .
In this post, you will see a complete guide on Trade Marketing divided into the following topics:
What is Trade Marketing?
What is the purpose of Trade Marketing?
What is the role of this strategy in a company?
What are the advantages of adopting Trade Marketing?
What to look for in a Trade Marketing professional?
What are the essential good practices in that strategy?
How to execute a Trade Marketing plan?
Bonus: How to adopt Digital Trade Marketing?
Dive into every detail of the topic and learn all about it below!
What is Trade Marketing?
Trade Marketing is a strategy focused on the strategic display of products in sales channels, especially in distribution centers (such as shopper companies).
Therefore, the target audience can properly view the products offered on shelves, gondolas and in various sectors.
More than just providing visibility, this aspect of marketing is a market positioning strategy .
Without such practice, it is impossible to ensure that products are appropriately placed in the points of sale that really make sense for that company, considering the impact of the merchandise on the target audience.
Trade Marketing is also a fundamental tool to increase the competitiveness of what a brand produces and puts on the market.
The relationship with the points of sale is one of the most important factors within this strategy. Establishing positive connections with shoppers is a guaranteed place for the promotion of the company's merchandise.
Because of that, the negotiation part is crucial when talking about this strategy. The relationship is literally one of partnership, meaning both producers and distributors must win.
To establish this mutually beneficial relationship, deeper and more detailed work must be done in the daily life of a Trade Marketing team.