It happens that you have to know a couple of things in order to generate income through a virtual store and, many times, we rack our brains because we don't fully understand what needs to be done to make this idea a reality.
This post is made to clear up your doubts and help you take the first steps in this direction!
First of all, what we call ecommerce or electronic commerce is the set of strategies and tools that we use to market products and services on the Internet .
Costs are low, the online store operates 24 hours a georgia email list 3 million contact leads day throughout the year and customers can access it from any mobile device or computer with Internet access.
In addition, there is no need to make large investments or be a computer genius.
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Well, are you ready to learn how to make a successful ecommerce and perfect it even more with digital marketing strategies ?
Take a look at the 7 tips we have selected that are of fundamental importance in this process:
7 steps to create an ecommerce in 2020
1. Choose the name, domain and logo
Choosing a good name for your brand is essential to attract your target audience. It is important that both the name and the domain (the address of the website) are short, easy to remember and easy to type.
To help us achieve good positioning in search engines, such as Google for example, it is interesting that the domain contains some of our keywords .
In addition to the name and domain, you should pay special attention to your brand logo , as it is your business's calling card and conveys authority and trust to your customers. Don't forget to give your logo visibility on your online store's page!
2. Establish a Content Management System (CMS)
CMS ( Content Management System ) is a software that allows us to manage the content of our store, from publishing to editing and changing the visual appearance, through various design templates.
In addition to content, we can also manage products and users and link them in the form of a shopping cart.
An interesting CMS for those who are just starting out in the world of e-commerce is Prestashop , due to the large number of configuration options, which can be managed easily, and also because of its good natural positioning in search engines .
But there are many other possibilities, among them are Opencad, Magento, Digistore, Oscommerce, WooCommerce , etc.
However, when choosing a hosting, you should check that it has the CMS you have chosen.
