YouTube is doubling down on what it does best: building enga japan whatsapp number ged communities around video content. And it's working — YouTube is Gen Z's platform of choice.
In 2025, we expect YouTube to push even further into community-driven features. It’s already testing new tools like Hype in select countries, which lets viewers boost videos they love, and launching new community features that let viewers find others who share their interests, create custom feeds around specific topics, and engage more deeply with content they love.
2025 social media trends - trend 9 - The YouTube Renaissance
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Quick take: Don't abandon long-form video yet! YouTube's success with Gen Z shows that audiences still crave deeper, more substantial content. Now that it’s backed by strong community features, consider how you can use the platform to build a following.
10. TikTok ban déjà vu
This time last year we were all wondering about the TikTok ban … and not much has changed. But with a new administration taking over, we might see swift movement on this prolonged case.
Quick take: Keep calm and carry on, but prepare for potential disruption in the short-form video space. Focus on building your audience across multiple platforms and making your content format-flexible so it can be easily adapted if needed.
11. Instagram doubles down on community
There's a clear pattern in all of Instagram’s new feature roll-outs: they're all about building stronger communities. From broadcast channels to collaborative posts to Notes, recent updates focus on helping creators and brands foster deeper connections with their audiences.
2025 social media trends - trend 11 - Instagram doubles down on community
