Numerous online surveys of leaders and entrepreneurs from thousands of companies in hundreds of countries agree that 75 percent of customers agree that a professional email address is key to generating trust, especially if you are a micro, small or medium-sized business.
You can't ignore the fact that we're in an era where consumers are increasingly wary of cyber fraud and research everything online, so you can't help but have your own email address. Using a free one from Hotmail, Google or Yahoo! won't azerbaijan business email list make you look good and will surely scare away thousands or millions of users.
What will having a professional email give you?
We previously told you that to create a good presence on the Internet you must first have your own domain name and then move on to applying a personalized or professional email format that makes you look trustworthy and serious in your business intentions.
If you think you are ready to create your business or personal email, you should keep in mind that you should always use your own domain name for it. Remember that you should always leave the best impression on your users.
Custom domains are cheaper today and it only takes 15 minutes to create an email address once you have your own name and IP address.
Domain names allow you to create simpler and cleaner email usernames, which will show professionalism and seriousness. With a generic and free provider like Gmail, you probably won't be seen as serious, and being free can lead to spam or advertisements that are not related to your company, something that many users hate. That's why it's important to avoid them at all costs.
Plus, you should know that a professional email address will be easier to communicate with, whether you use it on social media or print it on your business cards.
It will also be easier for suppliers and customers to remember and associate this email with your business. If you use an email address linked to your ISP as offered in many countries, you should replace it quickly.
Never use nicknames or nicknames in your professional email. It's best to just use your first and last name, followed by the domain name of the company you registered online. You lose credibility, unless you're a public figure who is known by a nickname.
Simply displaying your first name is often the easiest to remember, leaves a personal connection with customers, and allows you to maintain privacy in case you don't want to reveal your last name. The problem here is when two or more employees have the same name.
Remember that your professional email address is only half of your company's online image. The email address you use to display to your customers or suppliers should be the same one you display on your website. For example, if you use a personal email address as a contact on your website, you may look unprofessional and leave a bad impression.
A generic address looks more professional and allows you to hide your primary email address, which can help you avoid some annoying problems with clients or suppliers down the road. It's also often more useful, as you can forward emails to multiple accounts.
It is important to remember that a professional email address is a way to separate yourself from a crowd of companies that may be similar to yours, with a similar business line.
This can give the impression of a well-established, experienced business. It all translates into trust for users. Domains have become cheap websites and with millions of small businesses already present online, having a business email address is one of the first steps to prove that you are not a fraudulent firm.
