One of the strengths of this Google tool is that it is completely free and, at the same time, provides a lot of data and metrics that serve to analyze audience behavior, manage Content Marketing strategies and, above all, make search engine optimization techniques more effective.
That said, below we will show you what these techniques and tools are that you can use to optimize SEO thanks to Google Search Console.
Happy reading!
7 techniques to optimize positioning using Google Search Console for SEO
1. Set up the website
The first tool we find within Google Search Console for finland email list 919532 contact leads SEO is the possibility of verifying that each domain we own is working correctly.
This is especially useful because if the domain is duplicated on the network, it would appear indexed repeatedly in the results, and Google does not like this.
The search engine recognizes that a site is duplicated because it locates each web page by its URL address , without taking into account the content and, when it finds this duality, it penalizes the positioning and even the indexing of the site.
Thanks to Google Search Console we can indicate which domain we want Google to take into account when performing its analyses, that is, our preferred domain.
2. Monitor traffic
When talking about Google Search Console for SEO, we cannot forget its 2 functionalities regarding website traffic.
Here we show them to you:
Search results
It is perhaps one of the most relevant sections of the tool and most important within Digital Marketing , since it allows you to see which keyword(s) most often contain your website as a result.
That is, the keywords for which your site appears in Internet search engines .
In general, it presents a table with the following data:
keywords related to your website ;
the CTR (Click Through Rate), that is, the percentage that the web page must be displayed to receive a click;
the number of clicks that users make on your website or the total number of visitors;
web impressions in search engine results ;
average position of the website in the results.
