using content marketing
Posted: Tue Dec 17, 2024 8:25 am
According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
So, how do you take someone from reading content to making the leap to give you their email address? Here are some tips for growing your email list
Create Great Content
We realize this sounds like a no-brainer. It isn’t. Creating great customers mobile phone number list content can be a time-consuming, challenging endeavor. You have to work hard to make your content entertaining and valuable to your target audience so they want to consume it and, in turn, tell others about it.
Quality content can come in many different forms, but one way to get people added to your email list is by offering a free digital product. Whether it's a blog article, report, free guide, checklist, eBook, video, or some other type of free download. Having something to offer in exchange for their email information is always worth the effort.
Share Your Content
Another aspect of your content marketing strategy is how you plan on sharing your content. Sharing it across your social platforms allows more eyes to see your content and potentially sign up.
If your social media channels don’t have many people engaging with your posts, Facebook ads offer cost-effective options to boost your content posts in order to reach a larger audience that would be interested in your content.
Improve Accessibility
When people visit your website, make sure that your content and email signup are easily accessible. That means having clear CTAs (call to actions), providing multiple opportunities, and ensuring everything works properly. If your process is cumbersome, then your target audience will abandon their pursuit and your email list will stagnate.
So, how do you take someone from reading content to making the leap to give you their email address? Here are some tips for growing your email list
Create Great Content
We realize this sounds like a no-brainer. It isn’t. Creating great customers mobile phone number list content can be a time-consuming, challenging endeavor. You have to work hard to make your content entertaining and valuable to your target audience so they want to consume it and, in turn, tell others about it.
Quality content can come in many different forms, but one way to get people added to your email list is by offering a free digital product. Whether it's a blog article, report, free guide, checklist, eBook, video, or some other type of free download. Having something to offer in exchange for their email information is always worth the effort.
Share Your Content
Another aspect of your content marketing strategy is how you plan on sharing your content. Sharing it across your social platforms allows more eyes to see your content and potentially sign up.
If your social media channels don’t have many people engaging with your posts, Facebook ads offer cost-effective options to boost your content posts in order to reach a larger audience that would be interested in your content.
Improve Accessibility
When people visit your website, make sure that your content and email signup are easily accessible. That means having clear CTAs (call to actions), providing multiple opportunities, and ensuring everything works properly. If your process is cumbersome, then your target audience will abandon their pursuit and your email list will stagnate.