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Microsoft's decision: the main change that came into effect on August 31
The main consequences of Microsoft's decision to close accounts in Email Marketing
The future of data optimization
Microsoft's decision: the main morocco business email list change that came into effect on August 31
Using an email marketing tool allows you to send mass emails, saving time and money . However, the problem of sending emails to addresses that should not receive them is always there.
On the other hand, companies that provide email accounts can also make decisions to do a “cleanup.” This is precisely what Microsoft has done with its Live, Hotmail, Outlook, OneDrive, Skype and Xbox accounts . Basically, in 2019, the decision was made to close all accounts that had been inactive for 2 or more years , with effect from August 30, 2021 .
The basic idea of the computing giant has been to free up resources. Not in vain, a lot of space is taken up by unused accounts of the company's various services. Therefore, it is not surprising that this decision has been taken, both for accounts and for content in the cloud.
Do you want to know more about how this affects you if you carry out email marketing actions? We will explain it to you in more detail.
The main consequences of Microsoft's decision to close accounts in Email Marketing
The problem with sending emails to an inactive account is basically the fact that it wastes time and resources . The problem is that we are often unable to tell whether an account is inactive or not.
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Now, when an account has been closed and the submission bounces , we do have that certainty. This is what should happen to us, from now on, with the closed Live, Outlook, Hotmail, Office, OneDrive, Skype, Xbox and Windows accounts . And, in fact, you may have noticed an increase in Microsoft account bounces since the beginning of September. This will undoubtedly contribute to the bounce rates increasing .
One of the recurring problems is not updating the databases properly. The general advice is to do a scan every reasonable period (never more than a month) to check that we are not sending useless emails.
In this case, the attitude you need to take is clear and forceful: delete these accounts from your database . If you can contact the owner again, do so, and if not, it is preferable not to waste sending capacity.
The future of data optimization
Data optimization must be automatic in the future. And that is where the use of email marketing solutions makes the difference. In the case of Mittum, there are a number of aspects that can help avoid wasting emails:
Automatic management of bounces is one of the strong points. This is crucial because it will allow you to delete all non-existent emails. Therefore, there will already be a prior action that you do not have to perform.
This tool works with feedback loops , so you will have information about the response of the servers. This also helps you to better optimize your databases taking into account deliverability.
You have the option to automatically synchronize the registration form as part of your database . This will eliminate intermediaries and, in the long run, will have a positive impact on data quality.
So, while there is a lot you can do to update data, choosing the right tool also helps. It is worth keeping this in mind, even in light of Microsoft's changes.
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Microsoft's decision may be an opportunity for you to clean up your database and optimize it. A free email marketing tool , if used correctly, will help you achieve your goals with guarantees of success.
