The author offers a unique perspective on the world of marketing. He talks about the research he conducted, offers new methods and approaches to attracting customers. He emphasizes the importance of understanding emotions and their impact on decision-making. The book also describes six new concepts specifically designed for retail businesses.
One of the key ideas is the correct selection of personnel, because a good salesperson not only performs his duties, but is also a generator of positive emotions, which, in turn, influence the buyer's decision.
Martin Lindstrom "Buyology: A Fascinating penetration data Journey Inside the Mind of the Modern Consumer"
The author, a renowned branding expert, shares the results of a multi-year study that cost over $7 million. The book reveals what exactly attracts consumers, the power of brands and advertising, and many other interesting facts.
Roger Dooley "Neuromarketing. How to influence the consumer's subconscious"
The book offers a unique perspective on the field of marketing based on the principles of neuroscience. This is not just a guide for beginners, but a full-fledged guide that will help you understand how to use neuroscience to achieve your marketing goals. The author shares many tips and strategies for working with consumers both in the real world and online.
Frequently Asked Questions About Neuromarketing
Which companies commission neuromarketing research?
These are quite expensive studies, so they are mostly ordered by large companies. For example:
Microsoft uses EEG data analysis to better understand user behavior when using personal computers.
Google is partnering with research firm NeuroFocus to understand how audiences respond to YouTube ads.
Frito-Lay scans women's brains to better target ads.
The Weather Channel (TWC) has significantly improved its advertising performance after implementing recommendations from neuromarketers.
