Analyzing the impact of content
Refining the strategy
6. Inadequate Budget
Putting together a content marketing strategy usually calls for some expenditure — whether its hiring freelance writers or working with a digital marketing agency that can provide strategic guidance on effective mediums (e.g. web pages, blogs, videos, podcasts).
Allocate sufficient resources so your efforts don't end up Business & Consumer Mobile numbers Database
wasted with few people visiting/interacting with the content.
7. Failing to
Getting more clicks and page views doesn't necessarily indicate an increase in conversions or sales. To effectively track your content marketing's ROI, it's important to measure key performance indicators (KPIs) beyond basic metrics.
Get a complete picture by tracking metrics like organic search engine rankings, bounce rates, average time spent on page, conversions, and engagement (e.g. shares, comments, likes).
Fix Your Content Marketing to Reach More Customers
Content marketing is an essential part of any digital marketing strategy, but it can be difficult to properly implement. It requires an understanding of the target audience, researching relevant topics, selecting the right platforms, and consistently producing high-quality content.
Connect with Sales & Marketing Technologies for a free 30-minute discovery call to see how our experienced team can help your business build an effective and profitable content marketing plan.
You don’t need to drop a fortune to promote your business online, but you do need to be strategic. There are a variety of free and low-cost options to get your company noticed on the internet by potential customers and attract repeat business. Let’s get started!
1. Be a Podcast Guest
Generate exposure and visibility for your business by appearing as a guest on a podcast. Additionally, it builds credibility and authority in your niche because it shows that people value your opinion enough to interview you.
Plus, being on podcasts helps build relationships with influencers and other experts in your field, which can lead to business opportunities in the long run. At the end of the interview, remember to direct people to your website for more information.
