Giveaway academy giveaway contest in Italy
Posted: Tue Dec 17, 2024 6:53 am
We leave a 1% benefit of the doubt for those that fall within the exceptions provided for by the legislation on prize competitions, which in this case could be modest value (offering a prize of symbolic value, such as small gadgets such as pencils, flags, calendars or similar objects ), or competitions that have the objective of producing content for artistic, literary or scientific purposes .
The second requirement, instead, is to register the data of the users participating in the competition on servers located on Italian territory or to activate a mirroring system in order to transmit the data from foreign soil to Italian soil in real time.
A significant complexity , if we consider that Instagram has country wise email marketing list servers abroad, but that we at Leevia have solved with an innovative product: Instagram Giveaway , designed for all those companies that wish to increase their follower base, stimulate engagement and improve brand awareness with a legal contest in our country.
The operation is very simple: just create your own campaign, publish the giveaway post on your profile and invite fans to participate. By using mirroring on proprietary Italian servers, Leevia Instagram Giveaway is absolutely compliant with the law .
The steps needed to launch the contest
Since a giveaway is considered a contest, in order to avoid being sanctioned by the MiSE , it is necessary to follow some well-defined steps before the launch:
Drafting of official competition rules;
Payment of a deposit to guarantee the promised premiums by means of an insurance guarantee (more convenient), bank guarantee, or a deposit in cash or government bonds at the Provincial State Treasury;
Communication to the Ministry of Economic Development via online procedure, to which the regulation and the receipt of payment must be attached, at least 15 days before the launch of the competition.
At the end, it will then be necessary to involve a notary or an official of the competent Chamber of Commerce to draft the closing minutes and the awarding of prizes .
The second requirement, instead, is to register the data of the users participating in the competition on servers located on Italian territory or to activate a mirroring system in order to transmit the data from foreign soil to Italian soil in real time.
A significant complexity , if we consider that Instagram has country wise email marketing list servers abroad, but that we at Leevia have solved with an innovative product: Instagram Giveaway , designed for all those companies that wish to increase their follower base, stimulate engagement and improve brand awareness with a legal contest in our country.
The operation is very simple: just create your own campaign, publish the giveaway post on your profile and invite fans to participate. By using mirroring on proprietary Italian servers, Leevia Instagram Giveaway is absolutely compliant with the law .
The steps needed to launch the contest
Since a giveaway is considered a contest, in order to avoid being sanctioned by the MiSE , it is necessary to follow some well-defined steps before the launch:
Drafting of official competition rules;
Payment of a deposit to guarantee the promised premiums by means of an insurance guarantee (more convenient), bank guarantee, or a deposit in cash or government bonds at the Provincial State Treasury;
Communication to the Ministry of Economic Development via online procedure, to which the regulation and the receipt of payment must be attached, at least 15 days before the launch of the competition.
At the end, it will then be necessary to involve a notary or an official of the competent Chamber of Commerce to draft the closing minutes and the awarding of prizes .