Engage your visitors in your mission

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You don't want to overwhelm the visitor, but at the same time you want to make it clear what the mission is. This way, the visitor gets a better understanding of what your organization stands for. But internet users have a very short attention span. A study by Donor Perfect shows that you have about 8 seconds to explain to your visitor what your mission is, why they should support it and of course how you can do this.

Therefore, make sure that your message is clear and distinct within the first 8 seconds on the website. You can also perform the 8-second test yourself. Try to explain to a colleague in 8 seconds what your organization stands for and why it is worth supporting. Make sure that this core is reflected on the homepage of your website.

Screenshot of how the Red Cross informs you about donating


Periodic donations are more valuable to charities than one-time donations. But in practice we see that a large number of donors donate once. To stimulate periodic donations, it is wise to bind your visitors more to the mission. This can be done in different ways.

Activate visitors to periodic donations by sending them a gift. This can be a one-time gift, but also an annual or even monthly gift. For example, think of a magazine that is sent to periodic donors every six months or every year in which the donors are kept informed of ongoing campaigns. You can personalize these periodic gifts, which binds the donors to your charity and increases the chance that they will continue the donations.

Also involve your one-time donors well in your mission turkey telegram data by reminding them of the donation later via email. For example, by giving an update on the project they donated to or by highlighting a new project where donations are very welcome.

3. Provide a frictionless donation page
You want to make the donation flow as simple and clear as possible for the visitor. Therefore, make the donation page free of distractions and obstacles.



It is best to leave out the navigation and show a stripped down version of the footer. Links or extra content can distract the visitor and possibly lead to another page. And that means a loss of conversion on one of the most important pages of your website.

Screenshot of how Trees for All has a frictionless donation flow.

Also read: The donor journey: this is how online fundraising actually works
Make sure the donation page has enough branding so that the visitor is confident that the donation is going to the right organization. You don't want the user to start doubting halfway through their donation process.