onboarding fan engagement
Posted: Tue Dec 17, 2024 6:25 am
To encourage the user not to run away after participating in the contest, you can offer a discount coupon to spend within your online shop, if you have one, or in a physical store.
Growing Your Walled Garden
The second step after onboarding is to keep your contacts engaged , as it is well known that mobile apps are often uninstalled after a few days if they do not offer something interesting, and beneficial, for fan users.
Depending on your marketing goals, you can take several buy country b2b b2c email address list paths, without one necessarily excluding the other:
gamification with badges, levels and missions useful for encouraging interaction with the program;
quizzes and challenges to encourage interactions between platform members;
instant win and periodic competitions to offer an advantage to users who will thus feel more involved;
invitation codes to attract new potential subscribers by offering benefits for acquiring new contacts;
progressing profiling , or targeted questions to understand the habits and habits of members by offering in-platform points or other benefits to encourage responses;
personalized communications and discounts based on purchasing habits;
exclusive content , available only through your walled garden, perhaps with an expiration date to stimulate FOMO.
In conclusion
Activating a fan engagement strategy with walled garden is the present and the future to obtain full possession of personal data without having to depend on third-party platforms . This will allow you to have all the information in-house, so you can then use it for your remarketing, up-selling, cross-selling strategies and much more.
Since 2021, Leevia has been part of Advice Group: the first Italian MarTech company specialized in Behavioral marketing , able to support medium and large companies that aim to digitize and / or enhance the process of engagement, knowledge and user loyalty. We can build, together with your company, an innovative loyalty strategy , identifying the unexpressed potential of your customer !
From Ads Manager it is no longer possible to put scheduled Facebook posts into ADV
For a few days now, it is no longer possible to put scheduled Facebook posts into ADV within Meta's Ads Manager . A major step backwards for the platform which, by releasing this update in mid-July , has put all Italian social media managers who were already getting ahead with their work before the summer holidays in great difficulty.
Growing Your Walled Garden
The second step after onboarding is to keep your contacts engaged , as it is well known that mobile apps are often uninstalled after a few days if they do not offer something interesting, and beneficial, for fan users.
Depending on your marketing goals, you can take several buy country b2b b2c email address list paths, without one necessarily excluding the other:
gamification with badges, levels and missions useful for encouraging interaction with the program;
quizzes and challenges to encourage interactions between platform members;
instant win and periodic competitions to offer an advantage to users who will thus feel more involved;
invitation codes to attract new potential subscribers by offering benefits for acquiring new contacts;
progressing profiling , or targeted questions to understand the habits and habits of members by offering in-platform points or other benefits to encourage responses;
personalized communications and discounts based on purchasing habits;
exclusive content , available only through your walled garden, perhaps with an expiration date to stimulate FOMO.
In conclusion
Activating a fan engagement strategy with walled garden is the present and the future to obtain full possession of personal data without having to depend on third-party platforms . This will allow you to have all the information in-house, so you can then use it for your remarketing, up-selling, cross-selling strategies and much more.
Since 2021, Leevia has been part of Advice Group: the first Italian MarTech company specialized in Behavioral marketing , able to support medium and large companies that aim to digitize and / or enhance the process of engagement, knowledge and user loyalty. We can build, together with your company, an innovative loyalty strategy , identifying the unexpressed potential of your customer !
From Ads Manager it is no longer possible to put scheduled Facebook posts into ADV
For a few days now, it is no longer possible to put scheduled Facebook posts into ADV within Meta's Ads Manager . A major step backwards for the platform which, by releasing this update in mid-July , has put all Italian social media managers who were already getting ahead with their work before the summer holidays in great difficulty.