Three SEO mistakes to avoid on your website
Posted: Tue Dec 17, 2024 6:16 am
Search engine algorithms rank web pages based on a few factors. The basic premise is that a page will appear in search results because the required terms have been mentioned within it. Obviously, many pages use the same terms so search engines consider 2 important factors when deciding which page is more important:
The number of links pointing to that page and website.
The quality of the links that point to that page and the website.
The more authority your page has, the higher it will appear in the results. That's country wise email marketing list why link building to increase your page's reputation is important and must be done correctly if you want it to contribute to SEO.
The wrong way to do link building
The purpose of search engines taking into account the quantity and quality of links pointing to a website was to ensure that only those pages that provided valuable and trustworthy content to their users would be shown at the top. Unfortunately, this system created some opportunities for quick and easy solutions to obtain a large number of links and thus alter the order of the results. These are the clearest examples of bad practices in link building and how search engines adapted to them.
1. Web directories
A well-intentioned directory seeks to categorize many web pages into categories and subcategories and list links to those pages within it. While such directories do exist, most are built for the sole purpose of creating links to the page, without regard to the quality of those links.
For some time now, search engines (especially Google) have begun removing free directories from their index. This means that links obtained from those directories no longer count when ranking results. It also means that relying on directories to build links to a page is a short-term strategy, especially since Google began taking action against those directories and the pages they point to.
The number of links pointing to that page and website.
The quality of the links that point to that page and the website.
The more authority your page has, the higher it will appear in the results. That's country wise email marketing list why link building to increase your page's reputation is important and must be done correctly if you want it to contribute to SEO.
The wrong way to do link building
The purpose of search engines taking into account the quantity and quality of links pointing to a website was to ensure that only those pages that provided valuable and trustworthy content to their users would be shown at the top. Unfortunately, this system created some opportunities for quick and easy solutions to obtain a large number of links and thus alter the order of the results. These are the clearest examples of bad practices in link building and how search engines adapted to them.
1. Web directories
A well-intentioned directory seeks to categorize many web pages into categories and subcategories and list links to those pages within it. While such directories do exist, most are built for the sole purpose of creating links to the page, without regard to the quality of those links.
For some time now, search engines (especially Google) have begun removing free directories from their index. This means that links obtained from those directories no longer count when ranking results. It also means that relying on directories to build links to a page is a short-term strategy, especially since Google began taking action against those directories and the pages they point to.