In most people's minds, Hitchcock and suspense whatsapp number list are one and the same. Bogdanovich says that "no one was breathing in that elevator" when the filmmaker was telling his story. Even if he had recited a recipe, everyone would have expected a mysterious or macabre twist at some point. No one has summed up that expectation better than Hitchcock himself: "If I had made Cinderella, the audience would have looked for a corpse in the carriage."
How we want to be seen
We have already referred to communication objectives . It is not easy to match the way we are seen with the way we want to be seen. We are surely interested in knowing the general perception of our brand, but we may only be interested in acting on the perception of a small part of that generic sample: our target audience .
If we go back to Hitchcock, we are faced with a textbook case of success. The British filmmaker worked like few others on his public image and the reward is such a powerful personal brand that he remains probably the most recognizable director in the history of cinema. At some point in his career, that personal brand reached a point where Hitchcock's image was promoted above his own films, as is evident in the official trailer for 'Psycho'.
What do we do to be seen as we want?
The anecdote Bogdanovich tells has a very small audience (three strangers), but it is consistent with Alfred Hitchcock's personal branding strategy. In a broad sense, we can understand a company's elevator story as everything it does, on a larger or smaller scale, to achieve its communication objectives .
