Jump into our beginner's guide for starting a referral marketing phone number list program to increase brand awareness and grow your business.
How to Set Up a Referral Marketing Program
Referral marketing is a cost-effective way to acquire new customers, as your existing customers are doing the marketing for you. While referral programs look different for every business, here are essential
1. Define Your Goals
Before you start setting up your referral program, you need to define your goals. What do you want to achieve with your referral program? Do you want to increase your customer base, boost sales, or improve customer loyalty? Defining your goals will help you design a program that is aligned with your business objectives.
2. Offer an Enticing Reward
Your referral program needs to give rewards that are enticing to customers and match their motivations. Brainstorm rewards that customers would benefit the most from.
Examples of rewards:
Free product or sample
Cashback
Discount or coupon
Account credit
Free access to a paid feature
Exclusive access to new products/services
There are a variety of rewards, so make sure you select the type that is right for your business. Additionally, keep in mind that different rewards work for different customers — this is where A/B testing helps to figure out which rewards resonate best with your customers.
3. Determine Your Referral Process
How will your customers refer their friends and family to your business? You need to decide on a referral process that makes the most sense for your business. Some companies use referral codes, while others use referral links or email invitations.
