That your goal meets the following considerations:
Posted: Tue Dec 17, 2024 5:51 am
Before you start a long list of strategies and foolproof actions on how to attract clients, the first step you must take is to establish a goal to know what goal you want to reach. Otherwise, you will only find yourself in an ocean full of options. If you do not have a map to show you the way, the tide will take you without knowing the destination, the time and the success of the trip.
Setting attraction and conversion goals is not only useful for new businesses. If you are currently linkedin database wondering why your business, which has been running for more than a year and a half, is not working, you still have time to get back on track. Ask yourself what action steps you took during this time, what you lacked to reach your goals, and what challenges have delayed you from achieving your goal . SMART goal design allows you to be very clear about what you want to look for in any strategy.
SMART criteria refer to five characteristics that ensure
Specific: What do you want to achieve? You need to determine how you plan to increase your profits and who will help you achieve this. Also, define who you will target with this objective; for example, new clients, old clients or collaborators.
Measurable: What KPIs or indicators can you use to measure its efficiency? Determine which indicators will help you measure the achievement of your objectives.
Attainable: Is your goal realistic given your company's internal and external situation? Define the resources that are available in your organization; for example, the number of employees or teams available, level of experience, tools and technology available, among others.
Relevant: Why is it relevant to your company or customers? First, think about what might be attractive to your audience, then develop studies or analyses that will help you determine whether or not they are viable.
Timely: When does this goal need to be achieved? Are the objectives short, medium or long term?
For example, having the goal of “increasing sales” is not the same as having the goal of “increasing sales by 20% in the next 6 months.” It is important that the goals you set are realistic and measurable, as this is the only way you will know if you are close or far from reaching your goal as you progress through your strategies.
To complement your SMART objectives, we recommend using a comprehensive digital marketing methodology, which is divided into 4 stages:
Attract: Strategies designed to get those who are not familiar with your brand to visit your website and become visitors.
Capture: Activities that grab the attention of your website visitors to convert them into leads. They don't necessarily have to end in a purchase, the idea is to get them interested and keep coming back.
Convert: Using content strategies and/or calls to action, continue to guide potential customers to the end of their buying journey to purchase a product or service.
Build loyalty: the purchase is not the last step in the relationship with a customer. The attention you give them must be before, during and after they become a consumer. Demonstrate the value they have for your company and create loyalty strategies so that they keep coming back again and again.
Whether your business is new or already established, SMART goals will help you focus your direction and make your actions and goals more attractive and effective. Now that you know this alternative to better establish your goals, we share with you some strategies that can help you get clients.
7 strategies to attract customers
As an entrepreneur, you know that maintaining a healthy customer base is vital to the success of your business. A steady flow of customers increases sales opportunities and helps you meet your short, medium, and long-term goals. However, we know that getting customers can be overwhelming. Is there a magic formula? We can only tell you that consistency will do the trick.
Setting attraction and conversion goals is not only useful for new businesses. If you are currently linkedin database wondering why your business, which has been running for more than a year and a half, is not working, you still have time to get back on track. Ask yourself what action steps you took during this time, what you lacked to reach your goals, and what challenges have delayed you from achieving your goal . SMART goal design allows you to be very clear about what you want to look for in any strategy.
SMART criteria refer to five characteristics that ensure
Specific: What do you want to achieve? You need to determine how you plan to increase your profits and who will help you achieve this. Also, define who you will target with this objective; for example, new clients, old clients or collaborators.
Measurable: What KPIs or indicators can you use to measure its efficiency? Determine which indicators will help you measure the achievement of your objectives.
Attainable: Is your goal realistic given your company's internal and external situation? Define the resources that are available in your organization; for example, the number of employees or teams available, level of experience, tools and technology available, among others.
Relevant: Why is it relevant to your company or customers? First, think about what might be attractive to your audience, then develop studies or analyses that will help you determine whether or not they are viable.
Timely: When does this goal need to be achieved? Are the objectives short, medium or long term?
For example, having the goal of “increasing sales” is not the same as having the goal of “increasing sales by 20% in the next 6 months.” It is important that the goals you set are realistic and measurable, as this is the only way you will know if you are close or far from reaching your goal as you progress through your strategies.
To complement your SMART objectives, we recommend using a comprehensive digital marketing methodology, which is divided into 4 stages:
Attract: Strategies designed to get those who are not familiar with your brand to visit your website and become visitors.
Capture: Activities that grab the attention of your website visitors to convert them into leads. They don't necessarily have to end in a purchase, the idea is to get them interested and keep coming back.
Convert: Using content strategies and/or calls to action, continue to guide potential customers to the end of their buying journey to purchase a product or service.
Build loyalty: the purchase is not the last step in the relationship with a customer. The attention you give them must be before, during and after they become a consumer. Demonstrate the value they have for your company and create loyalty strategies so that they keep coming back again and again.
Whether your business is new or already established, SMART goals will help you focus your direction and make your actions and goals more attractive and effective. Now that you know this alternative to better establish your goals, we share with you some strategies that can help you get clients.
7 strategies to attract customers
As an entrepreneur, you know that maintaining a healthy customer base is vital to the success of your business. A steady flow of customers increases sales opportunities and helps you meet your short, medium, and long-term goals. However, we know that getting customers can be overwhelming. Is there a magic formula? We can only tell you that consistency will do the trick.