Is structured data relevant for SEO?
Posted: Tue Dec 17, 2024 5:45 am
itself must always contain a link to the source. It must therefore be clear to users and search engines where these reviews come from.
Invisible content for users
Tagged content should be visible on desktop and mobile devices. The user should be able to recognize where the content is located on a certain page, which is shown by a rich result in the search engine pages. The only option you have as a website administrator is to place content behind a tab, which opens for users after a mouse click. The condition is of course that the search engine bot can also read the tabbed content .
Misleading or inappropriate content
It may seem obvious, but the marked content should be relevant and fit the content of a particular page. For example, an all-inclusive trip to a Foo Fighters concert cannot be marked as an event. However, marking the concert itself is a correct implementation of the event markup. In short, be as specific as possible when tagging or marking structured data.
A frequently asked question from customers is how qatar telegram data relevant structured data is for SEO. And this question, like many SEO questions, can be answered with: it depends. In most cases, the implementation of structured data has no direct influence on the position of a page in a search engine. Google and co. do not rate a page differently if it is marked with structured data. But in many cases, rich results increase the click-through rate because they provide more information and the results simply stand out more from the regular results. For example, search results with review stars stand out more than results without such a markup. In this case, there is indeed an indirect relevance for SEO.
In addition, John Müller (Senior Webmaster Trends Analyst at Google) recently emphasized during a webmaster hangout that even if a certain type of structured data does not contribute to obtaining rich results, it can still help Google understand certain content.
Another special feature is the results of articles, recipes and some other search functions. If your own content is tagged correctly, it has the chance to be displayed in special boxes, such as the carousel with recipes. Such carousels are usually at the top of the first results page – and ranking high in Google is ultimately the goal of search engine optimization.
Tools for structured data
Fortunately, there are numerous structured data tools that can help webmasters implement or even verify the rich results obtained.
Invisible content for users
Tagged content should be visible on desktop and mobile devices. The user should be able to recognize where the content is located on a certain page, which is shown by a rich result in the search engine pages. The only option you have as a website administrator is to place content behind a tab, which opens for users after a mouse click. The condition is of course that the search engine bot can also read the tabbed content .
Misleading or inappropriate content
It may seem obvious, but the marked content should be relevant and fit the content of a particular page. For example, an all-inclusive trip to a Foo Fighters concert cannot be marked as an event. However, marking the concert itself is a correct implementation of the event markup. In short, be as specific as possible when tagging or marking structured data.
A frequently asked question from customers is how qatar telegram data relevant structured data is for SEO. And this question, like many SEO questions, can be answered with: it depends. In most cases, the implementation of structured data has no direct influence on the position of a page in a search engine. Google and co. do not rate a page differently if it is marked with structured data. But in many cases, rich results increase the click-through rate because they provide more information and the results simply stand out more from the regular results. For example, search results with review stars stand out more than results without such a markup. In this case, there is indeed an indirect relevance for SEO.
In addition, John Müller (Senior Webmaster Trends Analyst at Google) recently emphasized during a webmaster hangout that even if a certain type of structured data does not contribute to obtaining rich results, it can still help Google understand certain content.
Another special feature is the results of articles, recipes and some other search functions. If your own content is tagged correctly, it has the chance to be displayed in special boxes, such as the carousel with recipes. Such carousels are usually at the top of the first results page – and ranking high in Google is ultimately the goal of search engine optimization.
Tools for structured data
Fortunately, there are numerous structured data tools that can help webmasters implement or even verify the rich results obtained.