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7. Publish and promote more case studiesCase studies should be an important part of your content marketing strategy. B2B buyers are highly analytical, risk-averse, and often need the approval of multiple ROI-minded decision-makers before purchasing.And — as many buyers have admitted — this makes case studies crucial sales enablement content for the middle-to-end stages of the lead generation process.Don’t just let case studies sit idle on your website. Promote them to skyrocket your credibility.8. Publish original research to generate sales from savvy buyersWhen High-Speed Training published an in-depth report for buyers in the hospitality industry, they saw massive ROI.


Not only did the report position them as the leader in their field, but cape verde email list 33087 contact leads it also boosted their site’s visibility and earned coverage from 38 different media outlets.On average, B2B buyers encounter 13 content pieces before purchasing. Content includes information on a vendor’s website, in-depth reports, and third-party reviews.You can use this reverence for data to radically transform your inbound lead generation. How? Become a source for industry-related information, trends, and data. Thought leadership will help you:Become a respected authority in your industry.Generate strong SEO backlinks and PR coverage.Deliver value to your potential leads.




9. Generate quick wins from landing page tweaksEverybody loves ripe, low-hanging fruit.When it comes to increasing B2B sales, your landing pages — the most transformative points in the buyer journey — are bountiful trees to source fruit.Get quick B2B lead generation wins on your landing page by following these steps:Back up your copy with social proof (say it louder for the people in the back ).Make your call-to-action (CTA) copy more relevant.Upgrade your headline to catch the attention of buyers.Use a live chat functionality on your page to educate and overcome objections.10. Personalize your website with dynamic web pagesWebsite personalization is no longer a bonus in B2B lead generation strategies.