This allows you to obtain qualified contacts
Posted: Tue Dec 17, 2024 5:32 am
Even if these people are already customers, you need to think about opt-in . You can create a registration form and distribute it on social media, your website, in an email campaign, etc. The goal? Get customers to agree to receive loyalty emails.
The ideal is to opt for double opt-in . and avoid spam. Since 2018, it is prohibited to use customers' email addresses without first obtaining their consent.
Good to know: What is double opt-in?
Single opt-in and double opt-in are two methods for vp safety email lists registering for a mailing list. With a simpler registration process, the first allows you to quickly expand your audience, while selling more products. The second includes an additional step: the receipt of a confirmation email. The contact must validate their registration. The advantage? You are assured that the email address is linked to a valid and monitored inbox. To reinforce the security of your forms, do not hesitate to activate Google reCAPTCHA. It prevents spambots from adding fraudulent, fake or malicious email addresses to your audience.
The content of the email
Your customer already knows you. Therefore, you need to provide them with new, relevant content , related to other content they have already read. You have the possibility to send a newsletter . 76% of newsletter recipients declare that they have purchased a product or service after clicking on a link.
The newsletter is a fantastic opportunity to:
Demonstrate your know-how and experience;
Build customer loyalty;
Better identify the expectations of your target audience.
To keep your subscribers interested, your content should always be varied, as long as it is of quality.
7 Tips for a Successful Email Campaign
1. Define the objective of your email marketing campaign
This is the first step when launching an email campaign. You need to look for the expected action behind this sending. Is it an email intended for:
Inform: present your company, announce the launch of a new product or event;
Sell: promote your products or services;
Retain existing customers: create a regular relationship;
Acquire leads: reach an audience that doesn't know your brand, improve your awareness;
Generate traffic: boost visits to your social networks, your website, etc.;
Collect feedback: send satisfaction surveys, comments on a particular event, research after a purchase, a call, a reservation, etc.
Good to know: the 5 scenarios that convert the most
Reminders after a visit without a purchase: 23%.
Reminders after an abandoned cart: 21%.
Product news: 18%.
Cross-selling: 13%.
Promotions: 13%.
2. Determine the target audience
Targeting the right contacts is essential to optimise the impact and engagement of your recipients. Depending on the objective, the texts and images will not be the same: they must be personalised.
Never send the same email to all your contacts. If you do, you risk:
Reaching out to people who aren't interested;
Increase unsubscribe rate.
Good to know: How to calculate unsubscribe rate?
Simply divide the number of unsubscribes by the number of marketing emails sent. Then, multiply the result by 100. Imagine, you have sent 5,000 emails as part of your email campaign. 50 recipients have unsubscribed. Your unsubscribe rate is 1%. To give you an idea, an unsubscribe rate is considered good if it doesn’t exceed 0.5%.
The ideal is to opt for double opt-in . and avoid spam. Since 2018, it is prohibited to use customers' email addresses without first obtaining their consent.
Good to know: What is double opt-in?
Single opt-in and double opt-in are two methods for vp safety email lists registering for a mailing list. With a simpler registration process, the first allows you to quickly expand your audience, while selling more products. The second includes an additional step: the receipt of a confirmation email. The contact must validate their registration. The advantage? You are assured that the email address is linked to a valid and monitored inbox. To reinforce the security of your forms, do not hesitate to activate Google reCAPTCHA. It prevents spambots from adding fraudulent, fake or malicious email addresses to your audience.
The content of the email
Your customer already knows you. Therefore, you need to provide them with new, relevant content , related to other content they have already read. You have the possibility to send a newsletter . 76% of newsletter recipients declare that they have purchased a product or service after clicking on a link.
The newsletter is a fantastic opportunity to:
Demonstrate your know-how and experience;
Build customer loyalty;
Better identify the expectations of your target audience.
To keep your subscribers interested, your content should always be varied, as long as it is of quality.
7 Tips for a Successful Email Campaign
1. Define the objective of your email marketing campaign
This is the first step when launching an email campaign. You need to look for the expected action behind this sending. Is it an email intended for:
Inform: present your company, announce the launch of a new product or event;
Sell: promote your products or services;
Retain existing customers: create a regular relationship;
Acquire leads: reach an audience that doesn't know your brand, improve your awareness;
Generate traffic: boost visits to your social networks, your website, etc.;
Collect feedback: send satisfaction surveys, comments on a particular event, research after a purchase, a call, a reservation, etc.
Good to know: the 5 scenarios that convert the most
Reminders after a visit without a purchase: 23%.
Reminders after an abandoned cart: 21%.
Product news: 18%.
Cross-selling: 13%.
Promotions: 13%.
2. Determine the target audience
Targeting the right contacts is essential to optimise the impact and engagement of your recipients. Depending on the objective, the texts and images will not be the same: they must be personalised.
Never send the same email to all your contacts. If you do, you risk:
Reaching out to people who aren't interested;
Increase unsubscribe rate.
Good to know: How to calculate unsubscribe rate?
Simply divide the number of unsubscribes by the number of marketing emails sent. Then, multiply the result by 100. Imagine, you have sent 5,000 emails as part of your email campaign. 50 recipients have unsubscribed. Your unsubscribe rate is 1%. To give you an idea, an unsubscribe rate is considered good if it doesn’t exceed 0.5%.