What kind of content photo session should you order for a brand, expert, online store?
Posted: Tue Dec 17, 2024 5:31 am
How do you determine what types of photos you need for your business and what criteria should you use when choosing a content photo shoot?
You can read a guide to choosing the right type of product photography in a separate article “Classification of Content Photo Types for Product Items.” It is useful to read it before ordering a content photo session for your product business. If you are promoting services, or are an expert and need photos to promote your personal brand, then you will most likely need only 2 types of photos — portrait and lifestyle shots.
Factors that can help an e-commerce marketing middle east mobile number list manager decide when ordering a content photo shoot to achieve the goals that the business is pursuing at the moment:
Budgetary constraints largely influence the complexity of the shoot, the possibility of attracting models, make-up artists, stylists, using complex props or expensive locations;
Conversion funnel stage - the type of images depends on it,
Product size - large objects require special shooting conditions, small objects and macro photography require different optics.
The creative task of the photo shoot,
Placement: Photos are produced for product page, social media, e-commerce site or offline print.
Global business goals in marketing and sales for the current year should be aligned with the shoot.
Availability of experts and equipment: photographers, models, make-up artists, art directors, retouchers, etc.
Having assessed these points, you can decide to take your own product photos or hire a photographer for project work in-house. Producing photo content on your own in the DIY format is a viable option for small startups and professionals who are just starting to develop their personal brand. But if you start to feel a growing need to declare yourself as a prestigious brand, then home photos on a phone may not be enough to beat competitors for the viewer's attention.
That's where professional product photography comes in. Hardly any marketing process delivers as much return on investment as a professionally executed product photo shoot.
You can read a guide to choosing the right type of product photography in a separate article “Classification of Content Photo Types for Product Items.” It is useful to read it before ordering a content photo session for your product business. If you are promoting services, or are an expert and need photos to promote your personal brand, then you will most likely need only 2 types of photos — portrait and lifestyle shots.
Factors that can help an e-commerce marketing middle east mobile number list manager decide when ordering a content photo shoot to achieve the goals that the business is pursuing at the moment:
Budgetary constraints largely influence the complexity of the shoot, the possibility of attracting models, make-up artists, stylists, using complex props or expensive locations;
Conversion funnel stage - the type of images depends on it,
Product size - large objects require special shooting conditions, small objects and macro photography require different optics.
The creative task of the photo shoot,
Placement: Photos are produced for product page, social media, e-commerce site or offline print.
Global business goals in marketing and sales for the current year should be aligned with the shoot.
Availability of experts and equipment: photographers, models, make-up artists, art directors, retouchers, etc.
Having assessed these points, you can decide to take your own product photos or hire a photographer for project work in-house. Producing photo content on your own in the DIY format is a viable option for small startups and professionals who are just starting to develop their personal brand. But if you start to feel a growing need to declare yourself as a prestigious brand, then home photos on a phone may not be enough to beat competitors for the viewer's attention.
That's where professional product photography comes in. Hardly any marketing process delivers as much return on investment as a professionally executed product photo shoot.