Target group vs. buyer persona – what’s the difference?
Posted: Tue Dec 17, 2024 5:13 am
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If you want to convince customers of your offer, you have to know and understand their needs and wishes well. If you don't know the customers you are targeting, you only run the risk of sending messages into the void and thus phone number list losing efficiency. This is where the two concepts of "target group" and "buyer persona" come into play: we will explain the difference to you.
What is a target group?
A target group is a selected group of people that a company wants to reach with its marketing activities in order to sell products or services to them. It is a subset of the overall market that is derived from a previously carried out market segmentation.
The segmentation is based on the following characteristics:
If you want to convince customers of your offer, you have to know and understand their needs and wishes well. If you don't know the customers you are targeting, you only run the risk of sending messages into the void and thus phone number list losing efficiency. This is where the two concepts of "target group" and "buyer persona" come into play: we will explain the difference to you.
What is a target group?
A target group is a selected group of people that a company wants to reach with its marketing activities in order to sell products or services to them. It is a subset of the overall market that is derived from a previously carried out market segmentation.
The segmentation is based on the following characteristics: