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Customers rarely forget their first impressions, which is why a well-designed contact form is so important. As digital marketers, it is our responsibility to create a contact form that meets the needs of visitors and represents our brand.
In this guide, I'll explain what a contact form is, why you need one, and how other online organizations use contact pages to their advantage.
What is a contact form?
A contact form is a form that visitors to your website fill out to get in touch with you. These forms are usually built into your website theme and collect customer responses in a separate place so your staff can respond privately.
Contact forms are used by a wide range of people for a multitude of purposes. This includes:
Leads interested in your product or service.
Customers with a product problem.
Customers seeking advice or technical assistance.
People looking to be hired in your organization.
Representatives of companies that want to collaborate with you.
Journalists seeking information or a public statement from your organization.
Naturally, contact forms are your organization’s first point of contact with many people, making a well-designed contact form an essential part of your customer acquisition strategy .
Benefits of providing a contact form
Offering a contact form on your website benefits your customers, your customer service employees, and your organization as a whole.
1. Customer benefits
Contact forms allow customers to reach your customer support team in a matter of seconds, giving them an instant way to get in touch with you. Filling out a form is also safer for customers, as there is little room for human error.
2. Employee benefits
Contact forms are also a great tool for customer service employees, as they dramatically reduce the time it takes to resolve each case. Because contact forms collect data about the issue, customer service can assign the right representative to the case before speaking to the customer.
3. Brand benefits
At an organizational level, contact forms allow you to adapt your communication channels to the needs of your audience. In addition, they operate 24 hours a day, reducing the number of calls that customer service handles during business hours.
Best practices for your contact form
While most website themes include a basic contact form setup, creating a great contact form is an art that any digital marketer can master. To help you create a contact form that will be an asset to your business, keep these seven best practices in mind.
Make your form so convenient that it can be filled out in 25 seconds or less.
Be transparent about how you store customer data.
Have your contact form send the visitor a copy of their responses.
Measure the success of your Contact page by tracking the lead germany whatsapp number data conversion rate.
Continually test your contact form to make sure you're not losing responses, and notify customers when the form is offline.
Include alternative ways for people to contact you on your Contact page, including customer service phone numbers, email addresses, and links to the brand’s social media accounts.
Let visitors know how long they can wait before hearing from you.
A well-designed contact form is an asset that represents your company, connects you with your audience, and keeps your customers satisfied. While the form your organization uses should uniquely represent your company, it’s always helpful for marketers to see how leading organizations design their forms.
To help inspire you, I've compiled 17 of my favorite contact forms below.
1.LiveAgent
Today's customers expect positive, personalized experiences at any time and across all platforms.
LiveAgent is a help desk software to manage all communication channels from a single interface. Each message is converted into a ticket and stored in the universal inbox.
The best thing about this Contact Form is the freedom to choose from a wide range of different styles available in the Contact Form Gallery or create a custom form.
Contact-form-gallery-LiveAgent
Another aspect is the level of interactivity, as customers can activate the form by clicking on the Contact button.
If the audience wants to fill out the form when they land on the website, the account user can opt for an on-page form. Watch the video on how to set up and customize the form here .
You can add multiple contact forms of different designs on multiple pages, for example, pages with high traffic, like a checkout page. Pretty handy for conversions, don't you think?
As an omnichannel support provider, LiveAgent is dedicated to being cost-effective without reducing efficiency. That’s why LiveAgent’s contact form can be integrated with a knowledge
