The customer's expectations
Posted: Tue Dec 17, 2024 5:07 am
“I have seen an evolution among customers over the past six months. They are used to virtual meetings, use less paper, travel less… We have made a huge digital leap forward and this will continue. I also see that safety nets have disappeared, for example in the travel sector. Booking a trip has become a lot more uncertain. It would be great if companies could be that safety net and remove uncertainties. Finally, you see that customers expect more from companies in the social debate than just a nice purpose talk. They should take a stand.”
It's a crazy paradox: the company that can save you the most time is the one you, as a customer, will spend the most time with.
Also read: Trend update: customer needs mid-2020
“Companies are used to focusing on their own objective, and then looking at how this can be brought to the customer. Turn that around and ask yourself: what is the scarcest good that the customer has? Most people want more time, money, energy. If you agree with that as a company, keep asking yourself whether what you offer also fits. Look at new trends and technology, from that perspective you offer much more value.”
Want to know more about Steven van Belleghem's philippines telegram data vision on the future of customer contact? Watch the entire interview.
Watch the interviews with the other thought leaders here .
Open Up Digitals is a series of video interviews with thought leaders from the world of digital transformation and the digital workplace. Keynote speaker and trendwatcher Lieke Lamb talks to an impressive line-up of top experts from Europe, the US and Australia. About how they experience the world today, what changes they see and what the future of our work and life will be like.
Themes such as digital transformation, innovation, HR, future of work, communication, collaboration and connection are central to this series. How should companies deal with change, what can employees do to join in and what lesson should we learn? A positive look into the world of tomorrow, through the eyes of the thought leaders. Open Up Digitals is a co-production of Fellow Digitals and Frankwatching.
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It's a crazy paradox: the company that can save you the most time is the one you, as a customer, will spend the most time with.
Also read: Trend update: customer needs mid-2020
“Companies are used to focusing on their own objective, and then looking at how this can be brought to the customer. Turn that around and ask yourself: what is the scarcest good that the customer has? Most people want more time, money, energy. If you agree with that as a company, keep asking yourself whether what you offer also fits. Look at new trends and technology, from that perspective you offer much more value.”
Want to know more about Steven van Belleghem's philippines telegram data vision on the future of customer contact? Watch the entire interview.
Watch the interviews with the other thought leaders here .
Open Up Digitals is a series of video interviews with thought leaders from the world of digital transformation and the digital workplace. Keynote speaker and trendwatcher Lieke Lamb talks to an impressive line-up of top experts from Europe, the US and Australia. About how they experience the world today, what changes they see and what the future of our work and life will be like.
Themes such as digital transformation, innovation, HR, future of work, communication, collaboration and connection are central to this series. How should companies deal with change, what can employees do to join in and what lesson should we learn? A positive look into the world of tomorrow, through the eyes of the thought leaders. Open Up Digitals is a co-production of Fellow Digitals and Frankwatching.
Others also read
Automate your SEO conveniently with vector embeddings [+ 2 free scripts]
Social Search vs. Google: How Our Search Behavior Is Changing
Creating Empathetic Content? How to Strike the Right Note.