Once arrived at the destination, the majority of search traffic also goes via a handful of technology platforms. Google's 'local search' now dominates. Of the searches, 75% actually result in a visit and 28% in a purchase. For tourist companies, it has therefore become an absolute necessity to be as optimally positioned as possible in Google. And although this can often be arranged for free, many entrepreneurs in the sector do not yet have it properly organised.
With the increased use of social media channels, mobile phones and the consumer finding certain trust factors in the search process, digital presence becomes even more urgent for tourism entrepreneurs.
Contactless technology
With all the experiences of corona around removing contact moments and points, there will also be a strong focus on contactless technology. This ranges from biometric passports during the journey, to all kinds of apps that can take care of checking in and paying throughout the entire process. You already see this a lot in hotels, where checking in can be done entirely by yourself on an iPad.
Staying home and traveling the world? Virtual iraq telegram data tourism is also growing incredibly popular and provides a lot of cool side effects. Climbing Machu Picchu , walking around the Galapagos Islands , sailing in Antarctica or walking through the Amazon region , can all be done from home with a Google Cardboard.
Tourism is no longer the same
Yes, we are going to travel again, but it will never be the same. Safety is paramount throughout the customer journey, from booking to traveling and vacationing. The digital transformation has accelerated even further. It will now separate the wheat from the chaff even more clearly within the sector.
Over the past 10 years, more than 1500 epidemics have been tracked by the WHO, so unfortunately we are just waiting for the next one to get out of hand. The strength of a company, as Darwin so aptly puts it, is not in the strength of the company, but in the strength to quickly adapt to the new situation.